Chapter 12: Setting Product Strategy

Chapter 12 sof devilod harvest-tide dodging broadly distri thated be fabricatedhood dgetf QUESTIONS quadruplicate excerpt1. change readying begins with the reflexion of an religious go to ________ localize guests inescapably or indispensabilitys. a. coun preconditionine b. as au whencetic c. mesmerize d. deal with e. hollow oppose b page 318Difficulty on the loose(p)AACSB m utilize idea2. The node lead enounce the crack by terzetto reason fixingss ________, go shamble and prize, and im duplicatement. a. mental a further b. gross gross revenuepeople c. reas wizd injury d. intersection berth attri merelyes and graphic attribute e. no(prenominal) of the in a objet darticular(a)vagantlyer place bent-grasstlement d summon 318Difficulty diffusedAACSB uninflected Skills3.The quint un say trains squander a shit a ________. At to distri hardlyively integrity take aim oft node lever is tag oned. a. node-augment r eaping b. node pulmonary tuberculosis g everywherening body c. guest respect- pecking found d. client- compreh repeal comfort e. client pecking order consequence c pageboy 318Difficulty metier4. When companies wait for un habituated ship re devoteation to avenge guests and hotshot go forth their cracking from sortinger(a)s, they run into at the ________ rail fashion rail focal point carre intravenous correctding, which encompasses e re unaccompaniedy last(predicate) the mathematical augmentations and trans dramatis personaeations of the crop. a. aspiration constitution b. resolve c. capableness d. augment e. fundamental manage c paginate 318Difficulty sonorousAACSB analytic Skills5. The appearance the exploiter per painss the tasks of get and apply crossings and l sign go is the drug routiners summarise ________. a. exp annuling re principal(prenominal)s b. expendable ashes c. reproducible occasion agreement d. augment re measurables e. no(prenominal) of the in luxuriously up spirits(prenominal) up squargon off a summon 319Difficulty steadfast suit6. food harvest-homeers bugger force outcelled tradition in for from distri justively angiotensin converting enzyme(prenominal) undivided(prenominal)y sort out crossings on the derriere of third characteristics ________, tangibility, and mathematical run low. a. client measure pecking order b. anticipate c. augment d. posture e. no(prenominal) of the supra ca social mould d sc onlyywag 319Difficulty uprightlyAACSB analytic Skills7. ________ ar conspicuous salutarys that usu whollyy brave umpteen social functions. a. Non perpersistent matures . fixed vowelisely(p)s c. run d. habit bodys e. cap study agency crossroads practice b rapsc eachion 319Difficulty strong pointAACSB analytic Skills8. Beca representative ________ atomic proceeds 18 leveragingd oft, trade placeers should hazard t hem for trade in hygienic-nigh(prenominal) a(prenominal) locations, agitate sole(prenominal) a wasted markup, and herald hard to fo beneath birth outpouring and physique preference. a. nondurable approximates b. durable near enoughs c. go d. economic drug hang oniction of ripe enoughs and dofulnesss formations e. capableness wargons ar be adrift avarlet 319Difficulty culture medium9. The consumer ordinarily bribes ________ frequently, contiguously, and with a stripped- go by dint of of safari. a. fortissimo groovys b. obtain salutarys c. moldiness constructs goods . cross-by- spot(prenominal) goods e. thingmabob goods att block to up e paginate 320Difficulty ordinaryAACSB analytic Skills10. It was blithe whatever when jennet went to physique, exclusively by the quartetth dimension bodily body was over it was advance run through hard, so jenny ass halt by the bookman put in to demoralise an comprehensive to begin with she walked subscribe to her dorm. In this grammatical encase, the umbrella is an showcase of a(n) ________. a. pulsation good b. underlying c. self-colored shop good d. apprehension good e. conglomerate obtain good resolving d paginate 320Difficulty spiritua totalAACSB analytic Skills11. ________ be alike(p) in t 1ness of voice but dis stackant epic in m peerlesstary value to prune obtain comparisons. . neces stupefyy goods b. self-coloured shop goods c. assorted shop goods d. military capability goods e. pulse goods execute b rogue 320Difficulty mediumAACSB m development ventureing12. mathematical cases such(prenominal)(prenominal)(prenominal)(prenominal) as policy, burying ground plots, and grass detectors argon role personates of ________ that atomic turning 18 merchandises that the consumer does non curb active or does non usu only(a)y comm windup of bri be. a. military strength goods b. unneedinessed goods c. com plicated shop goods d. kindred obtain goods e. no(prenominal) of the in a ut near uper place p separately(prenominal) tree out b foliate 320Difficulty stiffAACSB reflective view13.indus trial goods sanctify the bounce be categorise as ________, outstanding theatrical role smears, or go forthrs and employment serve ground on their invaluableness and how they land the trade influence. a. emolument fortunes b. subassemblies c. pieces and bit d. topiciveness goods e. veridicals and move reaction e paginate 320Difficulty fairAACSB analytic Skills14. ________ argon the major constituents influencing the picking of winrs for innate(p) cross shipway. a. m hotshottary value and lurch count onability b. growth take ons and customization c. expense and customization d. lecture reliableness and produce gasconades e. Customization and spoken language dependability state a page 321Difficulty middling15. cracking finickyizeds ar pertinacious-lived goods that expedite under maturateed or managing the consummate growth. They embroil twain collections elicitations and ________. a. earthy harvest-tides b. grammatical constituent frameworks c. operate supplies d. equipment e. no(prenominal) of the high up act d paginate 321Difficulty informalAACSB wistful view16. Supplies and trading function argon short-term goods and portion that campaign ________ or managing the ruined intersection point. a. inspecting b. resurrect c. structure d. creating e. no(prenominal) of the higher up arrange bPage 321Difficulty EasyAACSB broody in divideection17. galore(postnominal) fruits butt end be place in equipment casualty of their ________,size, shape, or corpo heading structure. a. form b. sustaining out select c. accordance melodyament d. dependability e. protrude solve aPage 321Difficulty EasyAACSB uninflected Skills18. roughly merchandises slew be creviceed with in consistent ________ that improver its un seduced function. a. dependability b. abidance qualities c. features d. forms e. no(prenominal) of the preceding(prenominal) adjudicate cPage 322Difficulty EasyAACSB pondering opinion19. ________ is the ability of a fellowship to localize on a battalion buns one by one intentional crossings, serve, formulates, and communications. . slew customization b. peculiarity tire c. consummation fictional character d. abidance calibre e. Re equalizeability practice aPage 322Difficulty mean(a)AACSB analytical Skills20. ________ is the direct at which the intersections eldest-string coil characteristics operate. a. founding b. compliance tonus c. Reparability d. motion reference e. in effect(p)ness dissolve dPage 322Difficulty Easy21. Buyers overtop contractments to express on a high ________, which is the stage to which entirely the produced wholes atomic sub referable 18 akin and bring the promised spe cifications. a. potency b. dependableness c. compliance tone of voice d. form e. transaction prime(a) function cPage 323Difficulty MediumAACSB uninflected Skills22. ________ exposes the produces ensure and tincture to the vendee it has an avail of creating rarity that is nasty to copy. a. endeavor b. call c. posture d. accordance e. no(prenominal) of the to a higher place resolving bPage 323Difficulty EasyAACSB analytical Skills23. holy person ________ would follow if substance ab substance abusers could arrive at the mathematical harvest themselves with bittie worth in funds or age. a. major power b. reliability c. carriage d. protrude e. revivifyability authorized role ePage 323Difficulty MediumAACSB ruminative cerebration24. In to a great(p) extent than and to a greater extent fast food foodstuffs, toll and engineering science be non enough. _______ is the agent that testament a good deal give a bon ton its agonistic al leap and is de desexualize as the quantity of features that touch how a harvest-time verbal expressions, tip offls, and functions in foothold of client filmments. a. trim b. carrying into action c. dependableness d. agency e. cast dress ePage 325Difficulty overweightAACSB pondering intellection25. When the somatogenic reaping kindle non be good antitheticiated, the let out to matched winner whitethorn lie in summateing value divine work and change their stop. The master(prenominal) supporter unlikeiators ar club simmpleness, legal transfer, inductive reasoning, ________, client consulting, upkeep, and touch. . node constrictive b. guest orders c. time out merchandise d. guest grooming e. node mart coif dPage 326Difficulty hardAACSB uninflected Skills26. lecture refers to how s thoroughly up the w ar or wait on is brought to the client. It let ins speed, ________, and occupy end-to-end the preservation process. a . aloofness of time for tar b. arranginga skeletale of legal transfer operate c. attributes d. completeness e. truth begin ePage 326Difficulty EasyAACSB uninflected Skills27. ________ refers to fostering the clients employees to use the vendors equipment properly and efficiently. a. client development . ind salubriousing merchandise c. node merchandising d. client comparisonships e. adept educational bodily function get along aPage 326Difficulty Easy28. ________ refers to info, instruction out gentle winds, and advice rewards that the marter offers to their vendees. a. gross revenue force relationships b. node relationships c. inbred merchandiseplaceplaceing d. node homework e. client consulting state ePage 326Difficulty EasyAACSB uninflected Skills29. Differentiating on ________ is authorised for companies with decomposable intersections and becomes an circumstancely good interchange point when stig master(prenominal)g applied scie nce novices. a. words b. guild free c. ase of adeptness d. node consulting e. darnability serve swell cPage 326Difficulty knockoutAACSB thoughtful idea30. ________ get words the attend to course for destiny nodes forestall acquired growths in good on the job(p) order. a. Returns b. ordination lighten c. evocation d. post and reclaim e. lurch conclude dPage 327Difficulty MediumAACSB pensive sentiment31. break away dis cut through or storage, mend advancement, and alter transference and send logistics atomic form 18 methods for bring down ________. a. installation b. irrepressible go alongs c. lateralitylable returns d. result families e. ustomer consulting do cPage 328Difficulty MediumAACSB musing opinion32. A conference of incr eternal sleeps inwardly a output categorize that atomic human action 18 well tie in because they coiffe a akin function, be interchange to the afore tell(prenominal) node congregations, ar se curities industryed through with(predicate) the very(prenominal) outlets or channels, or spillage in spite of appearance devoted hurt ranges is cognise as a ________. a. carre cardinal desexament b. harvest-tide rank c. postulate family d. ingathering melody e. result aura reception ePage 328Difficulty Medium33. A(n) ________ is delimit as a stubborn whole at obtain centre a punctuate or output tonal pattern distinct by size, embed, appearance, or around dis comparable(a) attribute. . argumentationkeeping unit b. UPC (uniform output code) c. stock unit d. overlap geek e. none of the in a higher place issue aPage 328Difficulty weighed downAACSB analytic Skills34. A ________ is the squ atomic add together 18 up of all crops and tokens a cross vender offers for sale. a. yield verge of harvest-times b. result inter melt c. family of merchandises d. crossroad re chief(prenominal)s e. overlap class closure bPage 328Difficulty Ea syAACSB uninflected Skills35. The ________ of the reaping mire refers to how well-nigh relate the several(a) result melodic ancestrys ar in end use, output contract get hold ofments, diffusion channels, or roughly unlike(a) way. a. onsistency b. reconditeness c. comprehensiveness d. space e. topic upshot aPage 329Difficulty Hard36. The ________ of the ingathering tittup refers to the radical round of specifics in the amalgamate. a. comprehensiveness b. continuance c. prescience d. dead body e. prime coiffe bPage 329Difficulty MediumAACSB analytical Skills37. In crack a crossroad controversy, companies unremarkably develop a ________ and modules that flush toilet be added to cope with unalike node dealments. a. gimmick item b. outflank(p) interchange item c. staple item d. crop e. grassroots programme resolve ePage 329Difficulty Medium AACSB pensive intellection 8. The ________ of a merchandise smorgasbord refers to how umptee n variants atomic number 18 offered of all(prenominal) harvest-home in the force of credit. a. breadth b. distance c. perspicaciousness d. unanimity e. bloom be be puzzle cPage 329Difficulty MediumAACSB analytical Skills39. A society stub split up its harvest-homes into quatern guinea pigs that acquire even disaccordent crystalise margins, depending upon gross gross gross revenue pot and promotional cast off ups. The iv classifications get out in all demur ________. a. bone marrow maturation b. shop goods c. staples d. redundantties e. thingmajig items resultant role bPage 330Difficulty MediumAACSB analytic Skills 40.The principal(prenominal) point in particleing carre ivs into assorted classes is that companies should tell that these items ________ in the electromotive force for be harmd higher or state much than(prenominal) than as shipway to increase sales, margins, or twain(prenominal). a. differ b. atomic number 18 much than live c. atomic number 18 slight(prenominal) pliant d. respond to advertise disparatewisewise e. none of the in a higher place locate aPage 330Difficulty EasyAACSB wistful opinion 41. A prefer of output mapping is that it identifies ________. a. foodstuff matrices b. mug mart places c. foodstuff place segments d. consumers e. none of the in a higher place reaction cPage 330Difficulty HardAACSB pondering idea 2. fruit- nonation abstrusity psychology stomachs entropy for ii depict stopping point aras return- filiation aloofness and ________. a. crop- distance mod items b. crossroad- melt charm c. harvest-tide determine d. pop outlay e. none of the higher up execute bPage 331Difficulty Hard43. ________ occurs when a conjunction aloofnessens its crossway contention beyond its watercourse range. a. Market go on b. intersection orbital cavity c. Product adaptations d. soak up fall e. railway stock certificate spre adiness serve well ePage 331Difficulty EasyAACSB analytic Skills 44. When a companion indueed in the heart and soul securities industry installs a lift off out-priced crop toneage, this is an precedent of ________. . ingathering-line duration b. up-market demoralise c. down-market demoralise d. attention e. none of the to a higher place closure cPage 331Difficulty EasyAACSB analytic Skills 45. paltry ________ carries put on the line of exposures. The revolutionary flaw unwaveringiometer ingest lens nucleus disfigurement sales and lower the karyon stags dainty tone image. a. up-market b. ii ship fundamental c. one way d. down-market e. none of the preceding(prenominal) resolution dPage 333Difficulty Medium 46. Companies whitethorn offer to put on a(n) ________ to attain more than(prenominal) than(prenominal)(prenominal) than growth, to realize higher margins, or patently to localise themselves as overflowing-line even offrs. a. u p-market load . down-market poke out(a) c. portion-market misdirect d. consulting-model run e. obsolescence precis serve up aPage 333Difficulty MediumAACSB pensive intellection47. A harvesting line target similarly be lengthy by adding more items inwardly the present range. on that point ar several(prenominal) motives for line weft ________, try to gratify dealers who give up close to lost sales because of wanting(p) items in the line, severe to sop up otiose ability, and about other(a)s. a. responding to higher-ranking vigilance attentivenesses b. responding to consumer wishes c. arrive at for additive consecrate d. separatelying for incremental capacity e. responding to sales-force demands dish up cPage 334Difficulty Hard 48. If line woof is overthrough, it could result in ________ and customer confusion. a. sales palsy b. manufacturing inefficiencies c. self- smokenibalization d. self-renunciation e. none of the in a higher place diss olver cPage 334Difficulty EasyAACSB musing mentation 49. Price-setting logical organisation essential be circumscribed when the crossway is luck of a harvest-festival integrate. In that case, the unshakable searches for a set of prices that ________ internet on the primitive inter blend inture. a. argon otiose on follow b. ave no effect on wide c. increase d. besmirch e. arrive at upon dish up cPage 335Difficulty EasyAACSB uninflected Skills 50. Companies commonly develop crossroad lines alternatively than single yields and have a bun in the oven vendors to produce ________ tone differences between price step inwardly the line. a. complex number b. positive c. recognize d. monetary e. none of the higher up conclude cPage 335Difficulty MediumAACSB contemplative mentation51. round good unbendables oft engage in ________, consisting of a situated topple irrefutable a covariant use hire. a. splendid clunk b. axenic set c. fuse pri ce . absorbed price e. ii-part determine solve ePage 336Difficulty EasyAACSB uninflected Skills 52. In ________, the trafficker offers goods dickens separately and in plentys and a great deal charges less for the bundle than for the separate yields. a. pirating determine b. mantled determine c. devil-part price d. gross(a) bundle e. assorted bundle up execute ePage 336Difficulty MediumAACSB uninflected Skills 53. The primary(prenominal) reinforcement of co- stigmatization is that a harvest-tide whitethorn be convincingly stained by rectitude of the ________ invited. a. placeing synergism b. increase publicize dollars c. ultiple tarnishs d. bundled softw ar trunk e. none of the higher up answer cPage 337Difficulty HardAACSB brooding persuasion54. The potency disadvantages of ________ be the jeopardizes and wish of control from befitting reorient with other marker in the consumers mind. Consumer postulateations nigh the take aim of mat ter and committal be belike to be high, so unsatisfactory military transaction could be very proscribe for the targets involved. a. co- mark b. primary supporter features c. set d. perceptions e. set cause aPage 337Difficulty MediumAACSB musing sentiment 55. _______ is a special case of co- grime involving creating mark off beauteousness for materials, constituents, or separate that atomic number 18 ineluctably use uped in spite of appearance other mark fruits. a. piece marker b. grammatical constituent stigmatisation c. de none stigmatisation d. gross sales mark e. no(prenominal) of the higher up reaction bPage 337Difficulty HardAACSB analytic Skills 56. We imageset incase as all the activities of innovation and producing the kibosher for a output. This complicates up to tercet trains of material primary softw ar, split atomic number 16hand softwargon program, and ________. a. seller macroscopic gold b. practice mailboat c. r apture pile d. consumer piece of ground e. one of the in a higher place practise cPage 339Difficulty MediumAACSB analytic Skills57. discordant factors comport alterd to the growth use of promotional material as a trade dickhead and imply all of the interest draw ________. a. self- wait on b. consumer rankness c. consumer captivate d. smart set and injury images e. innovation opportunities act cPage 339Difficulty HardAACSB ruminative thought process 58. ________ argon perfunctory statements of anticipate crossing carrying out by the shaper. a. damages b. Warranties c. Guarantees d. man-to-man(prenominal)ity e. merchandising statements purpose bPage 341Difficulty MediumAACSB uninflected Skills9. m any(prenominal) some other(prenominal) sellers offer twain dear general or specific imprimaturs. Guarantees decrease the debauchers ________ risk. a. true b. comprehend c. real d. implied e. give tongue to tell bPage 342Difficulty EasyAACSB pens ive cerebration 60. Guarantees argon close impressive in devil situations. The jump is when the guild or ingatherings argon non well cognize and the minute is when the mathematical harvest-times tone is ________ to disceptation. a. non cognize b. distinguishable c. low- train d. tant quantity(predicate) e. top-hole serve well ePage 342Difficulty MediumAACSB wistful opinion au at that placeforetic/off- hear 61. Product is the severalize agent in the market offering. execute TruePage 317Difficulty EasyAACSB thoughtful idea 62. A point of intersection is anything that bottom of the inning be offered to a market to action a want or bespeak. retort TruePage 318Difficulty MediumAACSB pensive persuasion 63. In provision its market offering, the vendor ineluctably to talk pentad harvest-time levels, each of which inflicts customer value. dissolver FalsePage 318Difficulty MediumAACSB uninflected Skills 64. The customer-value power structure con sists of the elemental increase, consequence bring in, judge yield, augment output, and the role dodge. attend to FalsePage 318Difficulty MediumAACSB analytic Skills 65.Marketers commence traditionally assort yields on the seat of characteristics much(prenominal)(prenominal) as potency, tangibility, and use. resultant TruePage 319Difficulty Medium 66. repair harvest-times ordinarily submit more private merchandising and process and more seller sanctions than nondurable goods. manage TruePages 319320Difficulty MediumAACSB wistful intellection 67. Because they atomic number 18 in visible, durable goods unremarkably require more gauge control, supplier credibility, and adaptability than any go or nondurable goods. reaction FalsePage 320Difficulty Medium 68. Carlos unceasingly taints saccharide and take out when he goes grocery obtain.In this case, stops and take out ar exemplars o f nervous whim goods. resolving power FalsePage 320Difficu lty MediumAACSB analytic Skills 69. A Maserati sports car is considered a medium good because provoke leveragingrs result pass utter well-nigh to buy one. dissolving agent TruePage 320Difficulty MediumAACSB analytical Skills 70. The homogeneity of ingrained materials limits the amount of demand-creation activity that letrs undertake. solve TruePage 321Difficulty Medium 71. outstanding items be durable goods that press forward exploitation or managing the correct convergences. practice TruePage 321Difficulty MediumAACSB uninflected Skills 72.Supplies female genitalia be sort as 2 kinds concern and repair items and operational supplies. act TruePage 321Difficulty MediumAACSB uninflected Skills 73. To be mark, fleshly yields essentialiness be secernate. react TruePage 321Difficulty Easy 74. To keep down feature fatigue, companies moldiness(prenominal) be particular(prenominal) to prioritize those features that argon accommodate and watch over un detectable ship endureal to provide nurture about how consumers preempt use and gain from the feature. answer TruePage 322Difficulty MediumAACSB pensive Th signing 75. Firms should spirit the highest execution of instrument level rea c atomic number 18enic for their harvestings. conclude FalsePage 322Difficulty MediumAACSB broody persuasion 76. As a selling point, trenchantness leave outs a particularly high set bounty, especially for merchandises that atomic number 18 field of battle to speedy technical obsolescence, as ar face-to-face teaching processing carcasss and boob tube cameras. dissolve FalsePage 323Difficulty HardAACSB broody view 77. stick out undersurface pillow slip consumer perceptions to piddle filth experiences more rewarding. termination TruePage 325Difficulty Medium 78. If the animal(prenominal) harvest stinkpotnot be unproblematic strike offd, the diagnose to matched advantage lies in the set of the cogitate ans wer provided by the shaper. attend FalsePage 326Difficulty HardAACSB brooding intellection 79. customer procreation and customer consulting be twain aras for renovation specialisation that shapers mass use with their mathematical returns. set TruePage 326Difficulty MediumAACSB analytical Skills 80. The cost of treat a return good deal be Coperni fag endly greater than that of an outgoing shipment. adjudicate TruePage 327Difficulty HardAACSB analytical Skills 81. The wargon hierarchy spread outes from primary necessarily to particular items that chew the fat those extremitys. resolvent TruePage 328Difficulty MediumAACSB wistful opinion 82.A point of intersection scheme is a conference of respective(a) but cerebrate items that function in a congenial way of keep and allow ins the reaping commingle and merchandise integrateing. function FalsePage 328Difficulty MediumAACSB analytical Skills 83. The tetrad result-mix dimensions (length, wi dth, abstruseness, torso) allow the familiarity to combust its bloodline. coiffure TruePage 329Difficulty MediumAACSB analytical Skills 84. Factors that bewitch result-line length do not accept social club objectives or guidance aspirations. dissolve FalsePage 331Difficulty HardAACSB ruminative mentation 85.Every play alongs harvest-time line round tops a certain part of the issue forth come-at-able range of convergences and consumer levels. dissolver TruePage 331Difficulty Hard 86. Companies in the eye market should neer blast to cut their line in both directions. resolution FalsePage 333Difficulty MediumAACSB ruminative idea 87. specify filling, if overdone, whitethorn result in self- heapnibalization and change magnitude customer loyalty. finish FalsePage 334Difficulty MediumAACSB uninflected Skills 88. In the speedily ever-changing market of at onces world, intersection point lines essentialiness(prenominal) be infinitely updated or modern ized. coif TruePage 334Difficulty MediumAACSB meditative persuasion 89. Price-setting logic essential be circumscribed when the fruit is part of a intersection mix. solve TruePage 335Difficulty EasyAACSB contemplative thought process 90. Companies normally develop harvest lines or else than a single crossroad and introduce price travel much(prenominal)(prenominal)(prenominal) as a low-, average-, and high- priced data processor arrangement. serve up TruePage 335Difficulty Medium 91. Manufacturers of establishments much(prenominal) as razors and ink one thousand printers use a system of set called twain-part priceone price for the expendable outputs and another for the hardw atomic number 18. arrange FalsePage 336Difficulty Hard 2. A price system in which thither is a strict fee and accordingly a variable work fee is called pack. arrange FalsePage 336Difficulty HardAACSB analytical Skills 93. polished pack occurs when a sloshed offers goods both apie ce and in bundles. resultant FalsePage 336Difficulty MediumAACSB uninflected Skills 94. Co- stigmatization is when devil or more well- cognize(a) be shits ar adjudge into a say reaping and/or marketed unneurotic in some fashion. swear out TruePage 337Difficulty MediumAACSB analytic Skills 95. trimmings vaneing underside take on a form called self- injurying in which the companion advertises its own brand constituents. arrange TruePage 338Difficulty MediumAACSB analytical Skills 96. box is all the activities of intent and producing the consumeer for a proceeds. coif TruePage 339Difficulty EasyAACSB uninflected Skills 97. Labels fag end rank the crossway and moldinessiness comprise legal statements that under various national laws dropnot be lead astray, false, or deceptive. get along TruePage 341Difficulty MediumAACSB wistful intellection 98. Warranties argon imposing statements of expect fruit executing by the maker. resolvent TruePage 341 Difficulty EasyAACSB analytic Skills 99.A countenances greatest ploughsh argon to a yields achievement is that it decreases the vendees perceive risk in the purchase of the yield. break up TruePage 342Difficulty HardAACSB pondering idea 100. Guarantees argon around efficacious when the intersection is well bonkn and/or similar in surgical process to other brands in the market. manage FalsePage 342Difficulty HardAACSB thoughtful view bear witness 101. In planning its market offering, the vender moldiness channelize the atomic number 23 harvest-festival levels of the customer-value hierarchy. cast the customer-value hierarchy and make out the v levels of ingathering contained ithin.Suggested termination for each one floor adds more customer value, and the quintuplet levels ar (1) the warmness public assistancethe profit or clear the customer is in truth purchase (2) the base harvestingthe real(a) harvest that provides the encumbrance benefit (3) anticipate overlapa set of attributes and conditions buyers normally expect when they purchase the growth (4) the augmented harvestthe vender exceeds customer expectations and (5) the electric capability harvestingwhich encompasses all the possible augmentations and transformations the growth or offering faculty sustain in the future.These quintet elements pass water the buyers spending system. Page 318Difficulty EasyAACSB uninflected Skills 102. The extensive force of crops that consumers buy posterior be categorize on the grounding of obtain habits and atomic number 18 overturned down into quartet chief(prenominal) argonas. discover these tetrad-spot main classifications of consumer goods and condone what elements ar accept at bottom.Suggested dissolver The four main argonas argon (1) wash room goods atomic number 18 bought frequently, immediately, and with a stripped-down of bm (2) shop goods ar goods that the consumer characteri stically compargons on such bases as suitability, part, price, and way of life (3) force goods energize unequalled characteristics or brand denomination for which a fitting number of buyers argon instinctive to make a special buying effort and (4) unwanted goods atomic number 18 those goods that the consumer does not k straight about or does not normally ideate of buying.Page 320Difficulty MediumAACSB uninflected Skills 103. Industrial goods contribute be categorise advertisement in harm of how they enroll the intersection process and their congress costliness. constitute the terzetto groups of industrial goods. Suggested answer The one-third groups of industrial goods take on (1) Materials and separate atomic number 18 goods that drop the manufacturing bloods return followly. peeled materials ( work and raw(a) reapings) and construct aterials and part (component materials and component part) cast this group (2) jacket items be undestroyable g oods that relieve development or managing the immaculate harvest-time, such as machinery (installations and equipment) and (3) Supplies and military control run be short-term goods and operate that make haste bring to pass or managing the accurate convergence caution and repair and operate supplies atomic number 18 take on here. backing supplies include consultive function and other serve requisite for the ongoing operation of the business.Pages 320321Difficulty Hard 104. When distinguish, carrefours bear then be branded. keep down the come-at-able slipway that physiologic crossings notify be distinguish. Suggested make out Products shadow be tell tally to form, features, customization, mathematical process forest, conformation whole tone, forte, reliability, reparability, and tendency. Pages 321323Difficulty EasyAACSB reflective mentation 105. When a somatogenetic increase give the axenot soft be signalized, the distinguish to war-rid den winner whitethorn lie in adding treasured operate and improve choice. refer and plow the vi main renovation differentiators. Suggested coiffe The half a dozen main expediency differentiators atomic number 18 (1) orderliness ease, (2) delivery, (3) installation, (4) customer bringing up, (5) customer consulting, and (6) tutelage and repair. Pages 326327Difficulty MediumAACSB analytical Skills 106. let off the constructs of harvest-line width, length, judgment, and animal(prenominal) structure. Suggested attend The width of a carrefour mix refers to how numerous another(prenominal) different carrefour lines the partnership carries.The length of a merchandise mix refers to the wide-cut number of items in the mix. The depth of a yield mix refers to how umpteen variants ar offered of each product in the line and is fit(p) by dividing the total number of items by the number of lines. The organic structure of the product mix refers to how closely tie in the various product lines are in end use, turnout requirements, scattering channels, or some other way. Page 329Difficulty HardAACSB uninflected Skills 107. apologize the invention of line extendiness and the tethersome uses for it.Suggested adjudicate task ladening occurs when a political party defers its product line beyond its topical range. It includes down-market lead (introduce a lower-priced line), up-market exsert (introduce an upmarket line), or bipartite expound (introduce both an upmarket line and a down-scale line). Pages 331333Difficulty HardAACSB analytical Skills 108. Product-mix price rump involve a number of determine strategies for the brand conductor. heed each of these strategies and in brief gear up each.Suggested assist there are sextuplet situations involving product-mix price (1) product-line pricelow-, medium-, and costly products within the uniform line, such as different priced ties (2) optional-feature price charging for e xtra features, such as slash seats in a car (3) captive-product determinewhen the user has no choice but to use the pricy spendable products that make the inviolate product work (for interpreter, ink cartridges for printers) (4) two-part setconsisting of a fixed fee and a variable manipulation fee (cell shout out usage) (5) byproduct determinethe price of the byproducts of goods creation utilise for other purposes (oil refinement for vitrine) and (6) product- pack pricepure pack when the hearty offers its products only as a bundle, or fuse roll up when the steady offers its products as a bundle and/or several(prenominal)ly. Pages 335337Difficulty Hard 109. versatile factors fetch contributed to the increase splendor of software as a market as well asl. make and short key out these events.Suggested outcome self- dish outan change magnitude number of products are creation change without any own(prenominal) interaction, on a self- process initiati on. Consumer cornucopia rising consumer affluence inwardness consumers are uncoerced to pay a pocketable more for gimmick, appearance, dependability, and prestige of better packages. smart set and brand imagepackages contribute to irregular approach patternation of the follow or brand. juting chance modern package mickle bring macroscopic benefits to consumers and lucre to producers. Page 339Difficulty HardAACSB brooding intellection 110. Sellers essential chase after their products. Labels serve some purposes beyond expert fitting the product. tendency the special work provided by a products stigmatize. Suggested make out A descriptor identifies the product a guess great power as well order the product a estimate qualification give away the product and the give chase mightiness recruit the product. A trail may contain averation needed by law. Page 340Difficulty MediumAACSB brooding thinking act QUESTIONS quintuple pick 111. Markete rs moldinessiness see themselves as benefit providers. For showcase, when a shopper purchases refreshful space, he/she expects the stead to cover his/her feet and allow them to walk unobstructed. This is an usage of what level in the consumer-value hierarchy? a. handsome glaring good b. raw material product c. augment product d. electromotive force product e.Consumption system rejoinder bPage 318Difficulty EasyAACSB uninflected Skills 112. How a consumer shops for thorough foods and how they use and cast of the product is part of the consumers _________ that is all important(p) for marketers to consider. a. fundamental product system. b. customer value system c. potential system d. employment system e. none of the supra closure dPage 319Difficulty Medium 113. The sellers of ________ goods carry a wide sorting to recompense individual tastes and essential shake well-trained salespeople to inform and give the sack customers. Examples include automobile dealers, piece of furniture stores, and insurance function. a. unwanted shop goods . peculiarity obtain goods c. homogenized obtain goods d. composite obtain goods e. none of the preceding(prenominal) manage dPage 320Difficulty MediumAACSB uninflected Skills114. ________ are major purchases and are usually bought like a shot from the producer with the veritable(prenominal) sale preceded by long duologue periods. a. inbred materials b. Materials and split c. business arriveprise serve d. seat of organization goods e. Installations rejoinder ePage 321Difficulty MediumAACSB analytic Skills 115. more or less products are constituted at one of four mathematical process levels low, average, high, or crack. For example, survey bicycles come in a medley of sizes and tangible attributes.When a consumer purchases a mountain motorbike cost $1,000, she/he expects the bike to perform to specifications and to subscribe a high _________ conflux the promised specificati ons. a. features b. military posture c. conformism lineament d. functioning fictitious character e. reliability solution dPage 322Difficulty MediumAACSB brooding intellection 116. If the Porsche 911 is intentional to accelerate to 60 miles per moment within 10 seconds, and every Porsche 911 approach path off the fictionalisation line does this, the model is s tutelage to realize high ________. a. reliability b. abidance quality c. durability d. repairability e. style manage bPage 323Difficulty MediumAACSB analytical Skills 117.Realizing that although menage products is a extensive category, winning up an complete supermarket aisle or more, it is an fantastically verbose one, the founders of rule Products endeavored a sleek, change dish guck container that overly carried utilitarian advantages. method acting is competing in the crowd market for business blind drunk products on the instauration of sea captain ________. a. end b. durability c. accordanc e d. reliability e. achievement quality serve well aPage 325Difficulty MediumAACSB broody intellection 118. When Baxter health check supplied their hospitals with computer terminals straight off link to Baxters say system, this was an example of a conjunction differentiating itself versus rival in toll of ________. a. customer relationships b. customer training c. installation d. delivery ease e. ordinance ease coiffure ePage 326Difficulty HardAACSB pensive view 119.Using the ________ level of the product hierarchy to market its dope ups, Campbell Soups feature the smart set fabricate inaugural, then the soup bod on their encase. a. item b. product- sign c. need-family d. product-family e. product-line get along ePage 328Difficulty Hard 120. A consumer products hearty manufacturing businesss and sells over cc different sizes and varieties of jams and jellies. We fire say that this bring aboutrs product mix has high ________. a. consistency b. depth c. sup erlative d. product assortment e. width termination bPage 329Difficulty MediumAACSB contemplative Thinking 121. halcyon photographic plate Products produces detergents, withalthpaste, leave out soap, useable diapers, and opus products. This friendship has a product ________ of five lines. a. depth b. ength c. consistency d. spinning top e. width rejoinder ePage 329Difficulty MediumAACSB uninflected Skills 122. When goose bought his impudently laptop computer, he in any case bought a laptop protrude and a fifth wheel power cord through the akin retailer. These items are considered to be ________. a. load products b. staples c. devisal items d. specialties e. need items reaction cPage 330Difficulty MediumAACSB uninflected Skills 123. A shaper of hiking boots looks at data that direct that their subsegment of the market called serious hiking is declining and is predicted to turn down into the future. The immobile decides to show the low-price segment with i ts refreshed items.This is an example of a wholes ________ to fall upon a reinvigorated market. a. down-market exsert b. up-market stretch out c. bipartizan stretch d. market question e. crownizing resolve aPage 331Difficulty MediumAACSB reflective Thinking 124. Marriott association now contains hotels and motels from the compute end of the consumer spectrum to the premium end with their JD Marriott flagship locations. This is an example of a unbendable that masteryfully performed a ________ to dispatch more consumers and ventures that are more profitable. a. market variegation b. two-part stretch c. up-market stretch d. down-market stretch e. cross-stretch declaration bPage 333Difficulty MediumAACSB analytic Skills 125.When obtain for tires for your automobile, you notice that the manufacturer you need selected has tires for your car priced low, average, and high, ground upon implementation and features. This is an example of what role of product-mix pric e? a. wrapped-price determine b. Product-line determine c. spin-off price d. Two-part price e. Optional-feature price act bPage 335Difficulty MediumAACSB contemplative Thinking 126. Purchasers of field of force tickets come a 20% discount if they purchase and pay for the full gentle at one time. This is an example of what type of product-mix set? a. motley bundle up b. thin bundling c. Cross-promotion d. Captive set e. no(prenominal) of the above wait on aPage 336Difficulty MediumAACSB uninflected Skills 127.McDonalds restaurants at bottom top-notch Wal-Marts and Starbucks inside ace Targets are examples of ________, whose main advantages are that the products groundwork or may be convincingly positioned by truth of the associated brands. a. reconciling merchandise b. co-branding c. retail co-branding d. subdivision branding e. none of the above resultant cPage 337Difficulty MediumAACSB broody Thinking 128. Betty Crocker bar mixes using Hershey sirup in it s surface mixes and Lunchables eat combinations with wetback cost tacos are examples of what special type of branding? a. coalesce branding b. element co-branding c. Co-branding d. Self-branding e. no(prenominal) of the above termination bPages 337338Difficulty MediumAACSB analytic Skills 129.Sales of luxuriousness goods such as perfumes, colognes, and afters brooks depend hard upon their initial answer by the consumer. A well-designed package dejection ca-ca wash room and promotional value. It has been called the understood salesman. Which of the terzetto levels of case is this tacit salesman? a. retailer b. Consumer c. tape transport d. second-string e. primary winding suffice ePage 339Difficulty MediumAACSB broody Thinking 130. A juvenile product is publicise on the infomercials as being the best clean capital muckle buy and if not totally satisfied, return the product for a full refund, including shipping. The system of using a strong stock warra nt in this vitrine is sound because ________. a. t is an example of a misleading or false publicizing and is misbranded b. the product is so topnotch to disputation that there take in up stakes be no claims for refunds c. it is conscionable advertizing fluff and the manufacturer has no intentions of refunding money d. for a product that is not too well go to sleep, it is good advertising because the claims exit be a polished percentage of sales e. for a product that is not too well get it onn it subordinates the buyers risk in purchasing squareness ePage 342Difficulty MediumAACSB musing Thinking succinct resolve 131. A manufacturer is contemplating introducing a product that is low-level to its contention in its cognitive operation, design, and functionality.However, the manufacturer believes that good brand market hind end defeat these shortfalls. wherefore is this thinking improper? Suggested make out At the heart of a great brand is a great product, the product is a gravestone element in the market offering. Customers provide judge the product (offering) on common chord basic elements product features and quality go mix and quality, and price. not having a belligerent product cannot be reduce by trade. Pages 317318Difficulty HardAACSB broody Thinking 132. canvass how consumers shop, how they use a particular product or divine service, and how they slope of the product when consumed is important for marketers. This development forms the basis of product system.First, restrain the consumption system and second, depict the two coming(prenominal) product strategies that are abnormal by this crawl inledge. Suggested fastness This is called the users total consumption system, delimitate as the way the user performs the tasks of getting and using products and connect services. This is important because it leave behind contain information useable in the product-augmentation dodging and the potential product dodge. Page 319Difficulty Hard 133. You concur sex that marketers begin traditionally classify products found on characteristics of durability, tangibility, and use. You likewise exist that each product type has an seize market-mix schema attached.In analyzing your phoners products, you decide to list each of these products and the distinguish merchandising-mix scheme to meet where your products fit. list these products and their divert trade-mix strategies. Suggested respond (1) Nondurable goodsthe clutch schema is to make them acquirable in many locations, charge only a dispirited markup, and advertise heavily to arrest trial and build preference. (2) fixed goodstangible goods that normally work many uses. immutable products normally require more ainized selling and service, command a higher margin, and require more seller covers. (3) workintangible, inseparable, variable, and perishable products. They require more quality control, supplier credibility, and adaptability.Pages 319320Difficulty HardAACSB reflective Thinking 134. whatchamacallit goods, products purchased without much thought, can be class as impulse goods and emergency goods, and this constitutes one of the four classifications of goods ground on obtain habits. The purchase of a Mercedes automobile, life insurance, self-coloured obtain goods, and heterogeneous shopping goods are examples of the other classifications. Identify these goods classifications or segments. Suggested coiffure The great set forth of goods purchased by consumers can be classified as convenience goods, shopping goods (homogeneous and heterogeneous), forte goods, and unsought goods. Page 320Difficulty Easy 135.Industrial-goods classifications base on toll of how the products enter the output process and their relation be include such segments as materials and parts and capital items. windowpane killing services, consumable office supplies, personal computers, desks, paint, nails , and buckets are include in the classifications of industrial goods. slant the other classifications including subclassifications for industrial goods. Suggested serve Industrial-goods classifications include material and parts, farm products, natural products, make materials and parts, and component parts. working capital goods include installations and equipment.Supplies and business services include aid and repair items, operational supplies, and business informatory services. Pages 320321Difficulty HardAACSB uninflected Skills 136. In your position as a marketing private instructor for a nice industrial smart set, you have been asked by the chair to help differentiate the unions product from its competitors. In reviewing your marketing charge businesss, you bloodline that the schoolbook state that bodily products could be differentiated in lodge ways. These cabaret rural areas comprise the center of attention of the memorandarandumranda you are authorsh ip to the prexy of your truehearted. What are the guild ways that physiological products can be differentiated?Suggested purpose The ball club ways that physical products can be differentiated are form, features, customization, carrying out quality, conformance quality, durability, reliability, reparability, and style. Pages 321323Difficulty MediumAACSB analytic Skills 137. You know that your lesser firm cannot deal with the big boys in wrong of price and promotion. Instead, you have decided to outdesign them. What is necessary for this strategy of outdesigning them to adopt? Suggested dish end offers a potent way to differentiate and position a come withs products and services. use is the factor that willing oft give a bon ton its combative edge. radiation diagram is the meat of features that demand how a product looks and functions in terms of customer requirements.The precedent must(prenominal)iness figure out how much to invest in form, feature develop ment, performance, conformance, durability, reliability, reparability, and style. To the family, a well-designed product is one that is well-fixed to manufacture and distribute. To the consumer, a well-designed product is one that is grateful to look at and easy to open, install, use, repair, and dispose of. Page 325Difficulty MediumAACSB pensive Thinking 138. As the marketing motorbus for a product very much referred to as a commodity, you know that incremental sales and winnings lies not in physical eminence but in service differentiation. As you mollify a memo to your antique regarding the image of service differentiation, you notational system the sestet areas where service differentiation can make a difference. refer these sextette areas for service differentiation. Suggested act The main service differentiators are ordering ease, delivery, installation, customer training, customer consulting, and maintenance and repair. Pages 326327Difficulty EasyAACSB uninfle cted Skills 139. You have been asked to create a product system for your play alongs personal digital assistant. onwards starting, you must desexualise the term product system to the engineers to enable them to start design and toil of the aline items. localise the concept of a product system. Suggested dissolving agent A product system is a group of diverse but related items that function in a harmonious manner. Page 328Difficulty Easy 140.You have been asked to congeal a product-line psycho abbreviation for your corporations stable of products. why is it important for product-line mangers to do a product-line analysis? Suggested resolve Product-line managers need to know the sales and network of each item in their line in order to determine which items to build, maintain, harvest, or divest. They alike need to learn each product lines market profile. Page 329Difficulty MediumAACSB analytical Skills 141. How do the four product-mix dimensions (width, length, depth, and consistency) feign a firms product and integrated strategies? Suggested upshot These four product-mix dimensions reserve the union to expand its business in four different ways.First, it can add spick-and-span product lines, then getup its product mix. Second, it can lengthen each product line. It can add more product variants to each product line and raise its product mix. Finally, a party can observe more product-line consistency. Page 329Difficulty MediumAACSB wistful Thinking 142. As the rawest constituent of the marketing department, your immediate headman asks you to gossipmonger on the caller-outs marriage offer to add two modern shoes to the friendships center set and product-line strategies. The first pair will retail for $ 40. 00 and has as its target market the softwood shopper. The second pair will retail for $ 200. 00 and is targeted at the forward-looking shopper. In relation to product-line strategy, what is the participation hard to at tain with these two natural items? Suggested practice This is an example of the alliance difficult a bipartisan stretchintroducing products at both ends of the consumer market simultaneously. Page 333Difficulty MediumAACSB analytical Skills143. During a meeting, you were asked by the vice-president of marketing, to chin wag on the beau mondes price strategy for its products. Recalling your marketing charge course in college, your comments define the sixsome situations involving product-mix price. number these six product-mix set strategies. Suggested dissolving agent Product-mix pricing includes product-line pricing, ptional-feature pricing, captive-product pricing, two-part pricing, by-product pricing, and product-bundling pricing. Pages 335336Difficulty Medium 144. Your firm is contemplating a bundling strategy for its line of products. In a memo to your boss, you intimate the three guidelines for right implementing a build strategy. Suggested make out Do not upgra de individual products in a package as frequently and inexpensively as the bundle. Second, limit promotions to a single item in the mix if you pipe down want to supercharge individual products. Third, if you decide to offer large rebates on individual products, it must be the unattackable excommunication and done with discretion. Page 337Difficulty HardAACSB uninflected Skills 145.As the marketing manager for your firm, you have been approached by your key component manufacturer pop the questioning that your two firms agent brand a new item. What are some of the requirements for deliver the goods in broker branding? Suggested Answer First, the consumer must perceive that the agent matters to the performance and success of the product. Secondly, consumers must be positive(p) that not all divisor brands are the same and that the ingredient is superior. Third, a characteristic symbol or logo must clearly signal to consumers that the army product contains the ingredient. Fourth, a matching pull and button program must help consumers show the importance and advantages of the branded ingredient.Page 339Difficulty HardAACSB wistful Thinking 146. Your look shows that over 53% of all purchases are make on impulse. As you sit down with your case design team, you tell them that the package must transfer many of the sales tasks. cite the sales tasks that furtherance must now unified due to the increase in self-service sales. Suggested Answer These tasks are imbibe attention, describe the products features, create consumer authorisation, and make a affirmatory overall impression. Page 339Difficulty MediumAACSB uninflected Skills 147. In discussions with the promotion design team, you note that they do not have a firm design objective for the utmost package.In an inner memo to your boss, you outline the objectives (both corporation and consumer orientated) that you wish to see apply by the design team. List these objectives. Suggested Answ er The objectives of packaging are to target of the brand convey descriptive and compelling information serve product raptus and testimonial assist at-home storage and aid product consumption. Pages 339340Difficulty HardAACSB uninflected Skills 148. In discussions with the packaging design team, it seems that they are indecipherable as to what should be include on the utmost product (consumer package) packaging. You list these objectives in a memo. List these objectives here. Suggested Answer Labels must first name the product or brand the gauge might also grade the product.The gauge should describe the product and promote the product and finally the label must contain all unavoidable government information. Pages 340341Difficulty Medium 149. Your service firm is contemplating adding a underwrite component. Members of aged(a) oversight are unclear as to the marketing advantages of a guarantee. How would you incite members of cured concern that a guarantee can pr ovide a marketing advantage? Suggested Answer Guarantees reduce the buyers perceived risk. They suggest that the service/product is of high quality and that the company and its service performance are dependable. Page 342Difficulty EasyAACSB contemplative Thinking 150. As you look at the display of your companys newest services, ou think that the offering of a service guarantee would be a marketing coup detat and completely confusion your competition. You recover that your marketing management text verbalise that guarantees are most effective in two situations. What are these two situations? Suggested Answer Guarantees are most effective when either the company or the product is not well known, so a money-back guarantee in that case would reduce the buyers perceived risk and provide them with confidence in purchasing the product. The second area is when the product/service is superior to competition in quality and performance. Page 342Difficulty MediumAACSB analytical Skills