Advanced Financial Accounting Current Changes Reporting

Question: Portray about the Advanced Financial Accounting for Current Changes Reporting. Answer: 1. The Current CHANGES and Development in the money related detailing condition Australian Current changes in bookkeeping measures In the year 2015 it was accounted for in Australia that there are sure changes which may utilized by enormous number of organizations. The progressions that has been made is in consistence with the Australian Accounting Standard Board 119. The changes made is broadly utilized in assessment of long haul corporate securities. By and by, Australian Accounting standard board gives limited rate to successful use of budget reports. Notwithstanding, it ought to be noticed that on the off chance that no corporate securities are given, at that point government endorsed security rates will be placed into utilization. By and by, Australian Security Exchange is controlling the standards and suggestions gave to people or people in the disclosure of misrepresentation and disparities. A definitive obligation of the governing body at the hour of budget summary revealing is to introduce the valid financial data and chop down unscrupulous practices. Article of Special Interest Introducing the money related report and budget summary for the year 2016 from July to August. The system engaged with recognizable proof of value to a great extent alludes to the relations between the consolidated relations in the midst of speculation made in value and joint endeavor performed by number of organizations. Simple and solid procedure of venture helps with limiting the blunders. Number of modification have been performed on Hedging and Derivates which might be placed into utilization by the financial specialists to figure powerful speculation methodologies. Besides, the obligation instruments charges are anticipated on put and call choices. The Australian Accounting standard board has obviously proclaimed that the present annuity plan may help in breaking down the general returns created from the retirement. Australian Checking and guidelines for monetary revealing The Australian Accounting Standard Board has made a successful announcement that the budget summaries of an association ought to be assessed and reviewed from outside examiners under guaranteed evaluating establishments. It merits referencing that associations not holding fast to the guidelines as determined by the AASB would confront serious results and to huge degree a financial punishment might be forced. Singular Highlights Gives current bookkeeping measures and draft might be placed into utilization by organizations. Besides, it ought to be noticed that a revelatory proclamation containing clarifications is additionally offered to the organizations with the goal that they can keep up the standards of AASB. Remunerations identifying with the proprietorships of stock are is successfully referenced in the issues made in July 8, 2016. The income are subject to be burdened straightforwardly from the speculators. Impact of political turns of events Changes made in the political survey recently has been straightforwardly influencing the rights which is presently being assessed by the force area. Notwithstanding this the insecure world of politics has cleared boundaries for Adani companies from India to use the Australian coal in their production line because of the adjustments in Australian head administrator. By virtue of unexpected changes in service level has basically affected the useful tasks and income prospect of mining industry in Australia. Furthermore, the Australian Accounting Standard Board has been controlling the adjustments made in the money related detailing as per the commitments of the Australian government. It merits referencing that extra laws are incorporated to chop down the unscrupulous control of money related revealing. Australian Accounting Standard Board evaluates the political headway made and boundaries, which may go about as a prevention in managing control on fiscal reports of organizations. Reference List https://www.aasb.gov.au/About-the-AASB/The-standard-setting-process.aspx https://www.charteredaccountants.com.au/Industry-Topics/Reporting/Publications-and-devices/Essential-direction/Guides/Australian-announcing fundamentals for-the-June-2015-revealing period https://www.fasb.org/jsp/FASB/Page/SectionPagecid=1218220137102 https://www.frc.gov.au/media/media-discharges/mr2015/2015-001/

Humorous Best Man Speech :: Wedding Toasts Roasts Speeches

Clever Best Man Speech I might likewise want to thank all of you for being here today to partake in this unique event. Before I start my conventional decimation of the groom’s character, I might simply want to state again how stunning the lady looks today. This is really the first occasion when I have delivered a discourse (as you can likely tell), and it is genuine when they state that its harrowing. Truth be told I could venture to such an extreme as to state that I feel about as agreeable as Osama Bin Laden in the Whitehouse. I just feel marginally better realizing that I am not by any means the only one in the room who is worried, yet on the other hand she has quite recently hitched the husband to be. On the score of being apprehensive, I am certain that you have all heard the man of the hour state again and again that he has not been at all anxious in the approach today. All things considered, that all changed at around 9 o'clock toward the beginning of today. I've known him for the best piece of twenty-three years now and obviously there are a lot of things I could enlighten you concerning what we resembled as children. Unfotunately, I consulted my specialist and he reveals to me that we could in any case face indictment, so perhaps not. The man of the hour was as conceived in the early piece of 1973 and keeping in mind that I’m not saying that was a sign, occasions soon thereafter incorporated the oil emergency, the arrival of The Exorcist, and obviously the presentation of Value Added Tax (VAT) in the UK. His mother was just saying the previous evening that he was a pretty infant who was regularly confused with a young lady and that as a youngster he didn't adore anything more than sitting for a considerable length of time gazing vacantly at the TV. No change there then mate! At five years old, the man of the hour began at a similar school as me. I recall that he cherished soccer and went after for the school group on each event. Lamentably, he was seen as pointless in each position (Turn to lady) Best of karma at that point! As I became more acquainted with him, I understood that here was a man who flourished with thrill seeker sports and chuckled notwithstanding threat. I let you know, in those days the lucky man with a hula loop was an incredible sight. As a child he had an enormous craving forever, and this helped him become astute.

A Beginners Guide to BookTube

A Beginners Guide to BookTube BookTube may sound like a root vegetable, but it’s actually an incredibly vibrant community of people who vlog (that’s video blog for those of you who are unfamiliar with the lingo) about books on YouTube. There’s something for everyone on BookTube, from hilarious reviews of 50 Shades of Grey… [youtube]http://www.youtube.com/watch?v=DRH8fc3hyxk[/youtube] …to stop-motion videos of books getting their groove on… [youtube]https://www.youtube.com/watch?v=SKVcQnyEIT8[/youtube] …and animated shorts, like this one about a girl who hates to read and has to tackle the biggest, baddest TBR stack ever. [youtube]https://www.youtube.com/watch?v=1Efrg23Sqe8[/youtube] There are tons of amazing BookTube channels out there. John Green and his brother, Hank, make up the VlogBrothers, the hit channel that spawned the mega-fandom/bastion of awesomeness that is Nerdfighteria. The show isn’t strictly about books, but the Green brothers are involved in other bookish YouTube projects as well. John teaches literature on CrashCourse and Hank is heavily involved with Pemberley Digital, the company that produced The Lizzie Bennet Diaries, Welcome to  Sanditon, and Emma Approvedâ€"all modern-day episodic adaptations of Jane Austen novels. [youtube]https://www.youtube.com/watch?v=JgDwaJ0WCVE[/youtube] The creativity in the booktubesphere (that is definitely a real word) never ceases to amaze me. Take, for example, CSLewisDoodle, a channel that features live action illustrations of C.S. Lewis essays. [youtube]https://www.youtube.com/watch?v=D3MWVMKKY3A[/youtube] Then there’s Thug Notes, a channel that summarizes and analyzes classic books in the language of the gangsters. For those that don’t speak gangsta, it gives a whole new perspective on literature. I don’t believe I’ve ever heard Heathcliff from Wuthering Heights referred to as an emo landlord before. It’s the shizzle nizzle, yo. (You’re right, I have no idea what that means, but it sounds hardcore.) [youtube]https://www.youtube.com/watch?v=-oU0PtX85DY[/youtube] There are also a huge number of “traditional” BookTubersâ€"people who do pretty much the exact same thing as the rest of us book bloggers, but in video format. Here are a few of my favorites: The Readables  covers everything from YA to classic literature. Thanks to good lighting, editing, and amazing graphic artistry, this channel is one of the most visually stunning on BookTube. [youtube]https://www.youtube.com/watch?v=l8xgBlafsqU[/youtube] Elizziebooks is a cornerstone of BookTube. She has her finger on the pulse of the book vlogging community and does a weekly BookTube News feature. Little Book Owl is Australian, has pink hair, and loves to read. Nuff said. [youtube]https://www.youtube.com/watch?v=Ab2BWdNZ3Swindex=5[/youtube] booksandquills has an MA in English Literature and vlogs about everything from YA to sci-fi to the classics. Other terrific BookTube channels you should definitely check out include: ArielBissett, Benjaminoftomes, Bookables, BookRatMisty, CassJayTuck, Chapter Chicks, GingerBookNerd, jessethereader, Katytastic, padfootandprongs07, PeruseProject, polandbananasBOOKS, priceiswong,  rincey reads, and TheEighthPotter. There are thousands of other amazing bookish YouTube channels out there. What are some of your favorites? ____________________ Did you know that Book Riot has a  YouTube channel? We do. It’s new and we are having fun with it. Check it out  here.

Gay Marriage Should Be Legal - 1453 Words

It is distressing to me that we live in an age in which we still must fight to protect our civil rights as Americans, in which a hate crime perpetrated against someone based their sexual orientation can go unpunished, and in which discrimination is being written into our laws† John Conyers once said. Marriage is a sacred word that has been used through centuries to unite man and woman to become one through holy matrimony. This definition has been the same throughout time until recently. Recently society has come to the understanding that a marriage between man and woman is no longer the only form of marriage that can be performed. The definition has been elongated by also saying that the state of being united to a person of the same sex in a relationship is like that of a traditional marriage. Gay marriage has been an immense controversy throughout the last forty years. The big question is does the gay community deserve the same rights towards marriage that the tradition man a woman do? Is being gay a choice? Is being gay morally wrong? The gay community has become an outrage to most religious communities but to some they have become a blessing in disguise. Society has both discriminated and welcomed this new tradition. Being different does not always get the attention one would deserve but throughout the last couple years the gay community has fought for their rights to be united in holy matrimony. On June 26, 2015 marriage of the same sex was legalized in the UnitedShow MoreRelatedGay Marriage Should Be Legal1205 Words   |  5 PagesHoward Sociology 1301-93431 Gay Marriage Getting married is something that most people do when they find love, which it is an important event in their life. The GLBT (gay, lesbian, bisexual and transgender) community now get the legal right of same-sex marriage, which they have fought for throughout the years; on the other hand, some opponents of same-sex marriage have called for a constitutional change towards it. Although there were some countries that allowed gay marriage before the United StatesRead MoreGay Marriage Should Be Legal1159 Words   |  5 PagesAmendment, which puts a ban on gay marriage. This amendment entitles to equal rights to the gay community, ending toleration of discrimination in jobs, rights protecting gays from hate crimes,rights allowing advancement in government. However, the concept of gay marriage is still not considered a right the American people should extend to homosexuals. II. The vast majority of opponents believe marriage should be between one woman and one man, meaning marriage should be between members of the oppositeRead MoreGay Marriage Should Be Legal1574 Words   |  7 Pagesequal rights. Gays and lesbians are consistently denied rights that are typically taken for granted by the average American. Specifically, gay and lesbian couples are denied the right to marry even if they are outstanding citizens. They are held at an unfair disadvantage solely because of their sexual orientation. This discrimination must stop, because gay and lesbian couples are law-abiding citizens too, who should be afforded the same rights as heterosexual couples. Marriage is about love andRead MoreGay Marriage Should Be Legal1564 Words   |  7 PagesWhat is marriage? Recently, people argue with respect to the definition of marriage. What happened to marriage? To get married is a very important event for almost everyone. Especially for women, marriage and giv ing a birth could be the two biggest events of their lives. Many people believe that getting married to the one whom he or she loves is natural. However, what do you think if you cannot get married to him or her because it is socially unacceptable? 100 years ago different colored peopleRead MoreShould Gay Marriage Be Legal?778 Words   |  3 PagesShould Gay Marriage Be Legal? â€Å"†¦I now pronounce you husband and wife†¦Ã¢â‚¬  One would normally hear this when attending a wedding. In tradition marriage has been between one male and one female who love each other. But how would one feel if they heard â€Å"I now pronounce you groom and groom† or how about â€Å"†¦bride and bride...†? In the last 50 years the number of same-sex couples has increased. The on-going argument between the government and the people is â€Å"Should gay marriage be legal?† Although some sayRead MoreGay Marriage Should Be Legal1126 Words   |  5 PagesJune 26, 2015 for gay marriage to be legal in all fifty states, thirty seven out of the fifty and Washington D.C already legalized gay marriage. Many support gay marriage and many do not, with widespread values and reasons for and against it. Due to religion and rights people across the nation have differing views and opinions of it.In a five to four vote in the Supreme Court gay marriage becam e legalized in all fifty states. Shortly after that a few marriage officiators and marriage licenses peopleRead MoreGay Marriage Should Be Legal1179 Words   |  5 PagesGAY MARRIAGES Some states such as Iowa legalized gay marriage through the action of judicial interpretation based on the state’s constitutional stipulations while other states such as Vermont legalized gay marriage through legislation initiatives. These cases demonstrate the government is the sole body that can dictate the validity of whatever is to be regarded as a marriage, and in this case gay marriage. The power to validate marriage is still observed among the private citizens, religious institutionsRead MoreThe Gay Marriage Should Be Legal947 Words   |  4 PagesDefending Gay Marriage During the last few years, homosexuality has become an important issue for debate. Moreover, homosexuals have taken their case further by claiming their right to marry. Same-sex marriage, usually known as â€Å"gay marriage†, is the marriage between two people from the same biological sex (Doskow1). Since 2000, eleven countries have approved the legalization of gay marriage worldwide: Netherlands, Belgium, Spain, Canada, South Africa, Norway, Sweden, Portugal, Iceland, ArgentinaRead MoreGay Marriage Should Be Legal1480 Words   |  6 PagesNew World Dictionary defines the word married as being husband and wife, yet there are millions of gay activists who are fighting for a new meaning. They believe marriage is more than a piece of paper and a set of rings. The hope is that marriage could be defined as a â€Å"public recognition of a private commitment† or â€Å"emotional, financial, and psychological bond† between two people (Sullivan 53). Gay activists belie ve that taking away the ability to have a publicly recognized relationship or an acceptedRead MoreGay Marriage Should Be Legal1351 Words   |  6 Pageshappened for United States, gay marriage became legal in all 50 states. In most states it already was but the remaining 13 became legal this year. There are many concerns regarding gay marriage, and the effects of them involve many legislative, cultural, religious and family issues. Gay marriage is controversial because a lot of people do not approve of it, they think it is immoral, unnatural, and not what the traditional concept of â€Å"marriage† really means. Opponents of gay marriage say it is only meant

Hul Knorr Soupy Noodles Goa Research Free Essays

string(249) " the position of its brand â€Å"Knorr Soupy Noodles† in the instant noodle market of Goa, India and to study the various factors and reasons for the slow growth rate of Knorr Soupy noodles in the market The specific objectives of the study were; i\." Study on Knorr Soupy Noodles Market in Goa 1 Study on Knorr Soupy Noodles Market in Goa ACKNOWLEDGEMENTS Without the assistance of a number of people, this research could not have been completed. Therefore, we would like to take this opportunity to thank the following people: Mr. Rammurthi Naidu, Territory Sales Officer at Hindustan Unilever, Goa for providing us with the opportunity to work with an esteemed organisation and for guiding us to obtain the fresh knowledge which will be useful in our future career. We will write a custom essay sample on Hul Knorr Soupy Noodles Goa Research or any similar topic only for you Order Now Dr. Divya Singhal, our faculty guide, we really appreciate her for her patience and high efficiency in guiding us on the right track in the research. The group members would like to say a special thanks to Arul Raj, the owner of Crisp caterers/GIM canteen for his support and help in conducting our wet sampling. The group also want to thank all the lecturers and staff in the department (Marketing) for their wholehearted assistance whenever required. A special thanks to all the respondents (general passerby’s, retailers and students of Goa Institute of Management) who filled in the questionnaire and provided with their views on the product in review. The group thanks them for their time and concern. 31-03-2012 Students of Group 6, Section C Research Methodology Goa Institute of Management 2 Study on Knorr Soupy Noodles Market in Goa TABLE OF CONTENTS ACKNOWLEDGEMENTS †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Table of Figures †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 4 EXECUTIVE SUMMARY †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 5 Purpose †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 5 The Problem †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. The Method †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 5 Conclusion †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 5 INTRODUCTION †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 6 The Objective of the study †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Value of the study †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 6 Scope and limitations†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 6 The Instant Noodles Market in India â⠂¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 7 The Battleground: †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Company profile†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 9 Brand profile †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 9 About Knorr Soupy Noodles †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 10 REVIEW OF LITERATURE†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 1 Consumption Patterns of Instant Noodles amongst Indians †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 11 Brand Awareness and Loyalty †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 11 Factors influencing consumption †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 12 Demand estimation †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 2 METHODOLOGY †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 13 Phase 1 †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 14 Phase 2: †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 14 Phase 3: †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â ‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 4 DESCRIPTION OF STUDY AREA SAMPLING DESIGN †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 15 DATA COLLECTION †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 16 QUESTIONNAIRE DESIGN †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 17 ANALYTICAL TOOLS †¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 8 FINDINGS†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 19 EXPLORATORY (CUSTOMERS): †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 19 Awareness of consumers towards Knorr Soupy Noodles †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 19 Age-wise distribution: †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 19 3 Study on Knorr Soupy Noodles Market in Goa Gender Distribution: †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 19 Purchase conversion rate†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 19 Age Wise Distribution: †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 20 EXPLORATORY FINDINGS (RETAILERS INTERVIEW):†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 0 Demand potential of Knorr Soupy noodles †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 20 Distribution of Knorr Soupy noodles†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 21 DESCRIPTIVE FINDINGS (WET SAMPLING): †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 21 CONCLUSION†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 7 RECOMMENDATIONS †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 28 REFERENCES †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 29 APPENDIX †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 30 Table of Figures FIGURE 1 PERCENTAGE MARKET SHARE OF INSTANT NOODLES IN THE INDIAN MARKET. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 7 FIGURE 2 VARIOUS INSTANT NOODLE BRANDS IN THE INDIAN MARKET. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 8 FIGURE 3 KNORR SOUPY NOODLES BRAND PROFILE†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 9 FIGURE 4 RESEARCH DESIGN IN 3 PHASE METHODOLOGY CHART †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 14 FIGURE 5 AGE WISE POPULATION DISTRIBUTION †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 5 FIGURE 6 MALE/FEMALE RATIO IN SAMPLE POPULATION†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 15 FIGURE 7 DATA COLLECTION PROCESS CHART †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 16 FIGURE 8 PRODUCT AWARENESS DISTRIBUTION IN FEMALES AND MALES. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 19 FIGURE 9 DETERMINANTS OF CHOICE OF NOODLES †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 1 FIGURE 10 GENDER WISE CONSUMPTION PATTERN OF NOODLES†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 23 FIGURE 11 GEOGRAPHIC CONSUMPTION PATTERN OF NOODLES ACROSS INDIA †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 23 FIGURE 12 RANK WISE BRAND PREFERENCE OF INSTANT NOODLES †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 24 FIGURE 13 RECOMMEND FACTOR OF KNORR SOUPY NOODLES †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 5 FIGURE 14 TASTE SATISFACTION OF SOUPY NOODLES †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 25 FIGURE 15 RANK OF VARIOUS NOODLE PRODUCTS ON BASIS OF TASTE†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 25 FIGURE 16 REASONS FOR NOT PURCHASING KNORR SOUPY NOODLES †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 26 FIGURE 17 VISIBILITY OF KNORR SOUPY NOODLES †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 26 4 Study on Knorr Soupy Noodles Market in Goa EXECUTIVE SUMMARY Purpose This report aims at giving a clear picture about the various factors that influence the perceptions of customers about Knorr Soupy Noodles and estimating the reasons for the slow growth rate of Knorr soupy noodles in Goa. The report contains suggestions and recommendations to leverage the brand of Knorr Soupy Noodles in Goa. The Problem Soupy Noodles; launched in 2010 by Hindustan Unilever, under the brand of Knorr, has not managed to significantly bite into the market share of the heritage brand- Maggi Noodles. There is a market situation in Goa wherein there exist very erratic distribution of Knorr soupy noodles and the consumer has not yet received the efficient and sufficient supply of the same. Our research problem explored the awareness, availability of Knorr Soupy noodles and the taste preferences, brand perceptions of the consumers. The Method This qualitative study on Knorr soupy noodles which contains interview, questionnaire and observation has been done to find the brand health of Knorr Soupy Noodles in Goa. The study consisted of 3 phases; two exploratory phases and a conclusive research phase. A field study of various customers via experience interviews and in-depth interviews threw light on the various factors that influence the purchase of the product. Wet sampling was effectively conducted among students of Goa Institute of Management at Sanquelim, Goa. Our area under study was that of Sanquelim, Bicholim and Mapusa which represent similar catchment profiles to areas of Ponda, Valpoi and Quepem in Goa. Our total sample size consisted of 350 people. Conclusion Through this research, a clear answer came out: Knorr Soupy Noodles is still the second choice to Maggi noodles(but above all the other instant noodles brands) and the various factors that contributed to this in descending order of importance was availability, visibility, price and lastly taste. The demand for the product exceeds the supply and the company needs to relook at its go-tomarket strategy and disrupt the market in terms of distribution and target segment (consider 20-25 age group). Although majority of the consumers would recommend Knorr Soupy noodles, their taste preference was still inclined towards Maggi noodles. The positives that were born from this study was that â€Å"Taste† is not the main reason why consumers are not picking up Knorr Soupy noodles but other factors like availability and price were responsible for this. 5 Study on Knorr Soupy Noodles Market in Goa INTRODUCTION Objectives of the study The aim of this study is to help Hindustan Unilever to clarify the position of its brand â€Å"Knorr Soupy Noodles† in the instant noodle market of Goa, India and to study the various factors and reasons for the slow growth rate of Knorr Soupy noodles in the market The specific objectives of the study were; i. You read "Hul Knorr Soupy Noodles Goa Research" in category "Free Research Paper Samples" To study the extent of awareness towards Knorr soupy noodles, ii. To analyze factors influencing the buying behaviour of Instant Food Products/Knorr soupy noodles, iii. To estimate demand potential for Knorr soupy noodles, iv. To study the extent of market penetration of Knorr soupy noodles. Value of the study Firstly, as the objective if the study indicates, it will help Hindustan Unilever to clarify the position of the â€Å"Knorr Soupy noodles† brand in current Goan instant noodle market. Secondly, the study provides current situation of the instant noodle market and customers’ responses to different instant noodle brands. This study shall thus paint a clear picture as to where the Knorr soupy noodles brand stands in camparison to its biggest competitor, Maggi Noodles. Thirdly, a third party view on the perceptions of retailers about the product shall decrease bias and provide a better illustration of the demand generation and customer perceptions about the product Finally, useful suggestions and recommendations are offered by doing this study. This will help Hindustan Unilever better consummate the â€Å"Knorr Soupy Noodles† brand and obtain more sales increase. Scope and Limitations The scope of the project was limited to small area of Goa ie. Mapusa, Bicholim and Sanquelim. The assumption is that the customer profiles of these catchment areas are similar to other areas in Goa like Ponda and Valpoi. 6 Study on Knorr Soupy Noodles Market in Goa We did not consider the impact of substitute products in the instant food market like pasta , ready to eat paratha , instant idli mixes etc while conducting the research. Consumer profiles of management students of GIM were taken and consumption patterns of this group may vary from other teenage/college going population The Wet Sampling was done with only two flavours ie. Chinese chow and Tomato chatpata flavour of Knorr soupy noodles Taste and Flavour can vary with mass production in wet sampling. The entire project was completed within 2 months in a cross sectional manner. The Instant Noodles Market in India Noodles are a commodity which is consumed by everyone, right from kids and teenagers to retirees. Two-and-a-half decades since its launch, ‘2 minute Maggi Noodles’ is the numero-uno brand in the Indian market. Nestle has virtually dominated the Indian noodle market till now but lately many large FMCG players and retail chains have launched their products in this lucrative space. Maggi enjoys a market share of over 70% today, despite the presence of a number of other brands. In the early 80s, the conservative and typical food consumption era, the concept of ‘ready-to-cook’ food was alien to the Indian market. People were sceptical to experiment with food especially food meant for their children. Despite the unfavourable circumstances, Maggi took the challenge and launched itself in 1983. Indian noodle market (instant noodles) is estimated at INR 1,300 to 1,600 crores (USD 300 – USD 350 mn) in 2010. According to estimates, the market is expected to reach INR 3,000-3,500 crore by 2015 clocking a CAGR of 20%. For much time since its launch, Nestle’s Maggi Noodles was the only kingpin in the noodle market. However, in the recent past two well-known FMCG players in the country – Hindustan Unilever (HUL) and GlaxoSmithKline (GSK) introduced their own brands of instant food noodles and have managed to put their foot into this segment. Today, Knorr Soupy noodles from HUL and Foodles from GSK are well known besides Maggi Noodles and Nissin’s Top Ramen. For FMCG behemoth Unilever promoting its noodles under the Knorr brand seems to be a wellcrafted strategy since Knorr is a direct competitor of Maggi in soup category. Therefore, the company is saved of establishing a relatively unknown brand from scratch. There is high recall of Knorr soups and some of it will rub off in the noodles space as well. Figure 1 – Market Share of various of Instant noodles in the Indian Percentage Market share instant noodles brands. Market. Source: Neilson Market Research 2011 7 Study on Knorr Soupy Noodles Market in Goa The Battleground: Figure 2 Various Instant noodle brands in the Indian Market. Some of the newer entrants into the instant food category are Horlicks Foodles, Knorr Soupy Noodles, Nissin Top Ramen and Sunfeast Yippee. Maggi’s effective positioning and effective promotion and sales made it the most-loved noodle brand in India. In 2005, the Maggi brand was worth USD 3. 7 billion in comparison to USD 1. 7 billion recorded in 2003. In 2005, Maggi was the highest Indian spender in the Sales Promotion department in the Noodles Category. Today, Knorr from HUL and Foodles from GSK have become well identified noodle brands besides Maggi Noodles and Nissin’s Top Ramen. New investments by HUL and GSK are paying off now. Individually, they hold 5% and 2% respectively of the noodles market share. GSK, HUL and ITC’s entry into noodles will heat up the competition for Maggi, which is already facing traction from retailers’ private labels like Tasty Treat from Future Group and Feasters from Aditya Birla Retail. According to data provided by Nielson Co. Maggi’s share of instant noodles, on an all-India basis, across urban markets, has slipped consistently between December ’09 (90. 7%) and July ’10 (86. 5%). 8 Study on Knorr Soupy Noodles Market in Goa Company profile Hindustan Unilever Limited (HUL) is India’s largest Fast Moving Consumer Goods Company with a heritage of over 75 years in India and touches the lives of two out of three Indians. HUL works to create a better future every day and helps people feel good, look good and get more out of life with brands and services that are good for them and good for others. With over 35 brands spanning 20 distinct categories such as soaps, detergents, shampoos, skin care, toothpastes, deodorants, cosmetics, tea, coffee, packaged foods, ice cream, and water purifiers, the Company is a part of the everyday life of millions of consumers across India. Its portfolio includes leading household brands such as Lux, Lifebuoy, Surf Excel, Rin, Wheel, Fair Lovely, Pond’s, Vaseline, Lakme, Dove, Clinic Plus, Sunsilk, Pepsodent, Closeup, Axe, Brooke Bond, Bru, Knorr, Kissan, Kwality Wall’s and Pureit. The Company has over 16,000 employees and has an annual turnover of around Rs. 9, 401 crores (financial year 2010 – 2011). HUL is a subsidiary of Unilever, one of the world’s leading suppliers of fast moving consumer goods with strong local roots in more than 100 countries across the globe with annual sales of about â‚ ¬44 billion in 2011. Unilever has about 52% shareholding in HUL. Brand profile 1. Knorr in India is generic to soups. 2. Knorr is the largest soup brand in India and has a lion’s share of the soup market in India – 70% 3. All Knorr products have no added preservatives and are a healthy choice option Figure 3 Knorr Soupy Noodles Brand Profile The Knorr range of soups is available in a number of tasty and exciting varieties. There is a flavour to literally suit every taste palate; the Classic range of soups with flavours like Thick Tomato, Mixed Vegetable Chicken Delite and Tomato Twisty Pasta, the Oriental range with flavours like Sweet Corn Vegetable, Sweet Corn Chicken and Hot n Sour and the Indian range with flavours like Tomato Makhni and Corn Mast Masala. Knorr Ready to Cook helps the consumer make her family’s favorite dishes at home and helps her get restaurant like taste at home itself. It comes in the Indian Ready to Cook range and Chinese Ready to Cook range. 9 Study on Knorr Soupy Noodles Market in Goa About Knorr Soupy Noodles Knorr Soupy Noodles range, a unique product in the instant noodles category. Knorr Soupy Noodles, positions itself as a product with the fun of noodles with the health and goodness ‘of soups. It comes with 100% real vegetables and carries the ‘Healthy Choice’ Stamp. Its key target segment is that of children and its marketing activities are mostly targeted at children. It is loved by the kids and provides mothers a tasty healthy afternoon snacking option for their children. It is available in three variants: Mast Masala, Tomato Chatpata and Chinese chow. 10 Study on Knorr Soupy Noodles Market in Goa REVIEW OF LITERATURE Consumption Patterns of Instant Noodles amongst Indians India consumes a little less than 90,000 tons of noodles every year. A decade ago the word ‘noodles’ was synonymous with Nestle’s ‘Maggi’. Indian noodle market (instant noodles) is estimated at INR 1,300 to 1,600 crores (USD 300 – USD 350 mn) in 2010. The market is dominated by instant noodles Nestle’s brand – Maggi The food habitats in India have changed due to the Western influence and the usage of these foods is on the rise. These foods are widely used in catering industries as well as at homes. There are varieties of instant/ready-to-eat foods available in the market to choose from and they have been a part of everyday life, according to the ASSOCHAM survey. Even though after being economical and convenient, 34% of the consumers prefer the traditional types of foods which are fresh and natural without any preservatives or artificial ingredients. There has been a major shift in food habits in the metropolitan cities, as about 86% of households prefer to have instant food (canned, instant mixes, baked, pasta, etc. . Reasons are the steep rise in dual income level and standard of living, convenience, influence of western countries etc. , according to a survey undertaken by the Associated Chambers of Commerce and Industry of India (ASSOCHAM). The survey points out that these convenience foods are preferred (86%) mainly by nuclear families where both husband and wife are working or by bachelors who wish to a void hotel food or people who do not have time, patience or the expertise to prepare in a traditional method. Metropolitans are the largest consumers of processed food and are going to be the biggest consumers of processed food because of their ever increasing per capita income and lifestyle which is also changing very rapidly, points out D S Rawat, Secretary General, ASSOCHAM. There has been a surprising rise in the demand of packaged food within the Indian market, and that all happened because the lifestyle of people there has changed drastically as well as the consumer’s opinion regarding their eating habits. Brand Awareness and Loyalty It was a couple of years back when big companies like GSK, HUL, ITC and Big Bazaar decided to enter the market. They entered the market through their power brands like Horlicks and Knorr. They offered a number of variants and flavours to the customers. As it is Maggi was never considered to healthy by the Indian mom. A survey conducted by Nielsen shows that Maggi’s market share has fallen by around 15 percent since the launch of these new brands. This happened in less than 2 years. The research done by us provides an insight into what a customer wants from the instant noodles. 1 Study on Knorr Soupy Noodles Market in Goa The Indian has not been too adventurous when it comes to trying out new flavours. As a result, Maggi has settled for standard flavours like curry, tomato, masala and chicken and hasn’t done much experimentation with other flavours. But ITC, HUL and GSK now seem to have woken up to potential of this category which is growing at over twenty percent consis tently for the last few years. It is these players who are introducing the Indian consumer to newer flavours and asking them to experiment beyond Maggi. HUL and GSK are playing on their strengths of their strong distribution networks and strong media presence. HUL has extended its Knorr franchise. It combines noodles with soups and soups are generally considered healthy. GSK, with its Horlicks extension has launched Foodles, which is a multigrain noodle, pegged as healthier alternative to Maida noodles which have been the most popular variant of Maggi. In terms of brand name all Horlicks, Knorr and Sunfeast have a wide ranging appeal because they have products that have extensive recall. Nestle is not sitting idle. They have reacted to the situation by launching its Multigrain noodles. It has also launched new flavours like curry and capsicum. They have come also come out with a new campaign to engage the consumer to retain brand loyalty. Through this interactive campaign they are trying to reinforce the emotional connect with its consumers. Factors influencing consumption The majority of the working class also mentioned that instant noodles are a boon to save time, energy and money by using these foods. Various foods helped to prevent the age-old traditional method of long preparation of grinding, cooking or fermenting for hours and hence making the work faster. Even the manufacturers prepared the instant foods according to the taste of the consumers. 92% of the nuclear family feel that they have less free time than before they had kids, it is now a common fact that they are spending less time in the kitchen, and are turning to takeout, delivered food, and semi-prepared meals to help feed the family at mealtime. 2% of bachelors prefer the convenience food because of less cost, time and energy saving, convenience in preparation and consumption in the busy and hectic life. The very term ‘instant† means simple, fast ,convenient and affordable food which is easy and fast to prepare besides being hygienic, free from microbial contamination and also convenient to eat, say the bachelors. 67% of working women revealed that the present trend changed the habits to foods which are simple and easy to digest. Hence, the existence of these foods fulfilled all the needs of modern human being. 2% of the respondent said that another advantage of instant foods that occupy less space in the kitchen or pantry, the amount of drudgery involved is less and there is a tremendous potential for commercial exploitation as it is a â€Å"rising industry†. Demand estimation Rawat says that the consumer spending rate on processed food has increased at an average rate of 7. 6% annually during the years 2008 to 2010 and this is expected to continue as the consumer expense will rise with an average of around 8. 6% till the year 2012. 12 Study on Knorr Soupy Noodles Market in Goa The survey highlights that 85% of parents with children under five year are serving these easy-toprepare meals at least 7-10 times per month due to increased pressures at work, and increasing complexity in other household management areas- They would be actively looking for ways to simplify and save time, a majority of parents said. 13 Study on Knorr Soupy Noodles Market in Goa METHODOLOGY This area will focus on the process adopted to execute the research. The research has been done in three phases in a span of two months. Phase 1: Exploratory Research Phase via customer interviews Phase 2: Exploratory Research Phase via retailer interviews Phase 3: Descriptive Research Phase via detailed consumer interview (wet sampling) Figure 4 Research Design in 3 Phase Methodology Chart 14 Study on Knorr Soupy Noodles Market in Goa DESCRIPTION OF STUDY AREA SAMPLING DESIGN This study is a qualitative field experience where in general population (customers), retailers and students had been interviewed to serve the objective of the research. The study tries to include varied relevant categories to ascertain the trend among these clusters. By taking the varied category we have tried to come out with issues (if any) and the opportunities. The detailed study has been carried out on the basis of demographics of gender, age and geographical area. Non-probability sampling has been used in selecting the samples which further is a blend of quota and convenience sampling. To ascertain the awareness of Soupy noodles (phase 1), our team surveyed 180 people from various areas like Sanquelim, Bicholim, and Mapusa. Surveyed people were segmented into 5 categories in terms of age (Below 20, 20-25, 25-30, 30-35, 35 and above) and also segmented on gender basis. During our second phase of exploratory research which consisted of interviewing retailers, a sample size of 40 retailers from Sanquelim and Bicholim were taken. These retailers owned stores right from 200sq. ft to 1000sq. ft. Our third phase of research included a sample of 138 management students from Goa Institute of Management. These students were further segmented on the basis of AGE, GENDER, GEOGRAPHY (North India, Middle India, East India, West India [south India sample was too small and hence not considered]). Figure 5 Age Wise Population Distribution Figure 6 Male/Female Ratio in Sample Population. 5 Study on Knorr Soupy Noodles Market in Goa DATA COLLECTION The research is based on the primary data collected from customers, retailers and students. The approach adopted (Phase 1) was exploratory for customers who are given a semi structured questionnaire on physical paper and retailers (Phase 2) with whom we had unstructured interviews. Descriptive approach (Phase 3) via Googl e docs was adopted for students where in a detailed structured questionnaire had been used for interviewing the consumers after the wet sampling/tasting of soupy noodles at the GIM canteen. Students were also allowed to fill the Google doc as per their convenience so as to avoid long queues while collecting data. The table below gives a quick view of the data collection methodology. Figure 7 Data Collection Process Chart 16 Study on Knorr Soupy Noodles Market in Goa QUESTIONNAIRE DESIGN Questionnaire is being designed in two phases namely exploratory – customers (Phase 1) and descriptive- students (Phase 3). The questionnaire has been designed keeping in mind the research objective and the sample under study. Exploratory research of the customer, a semi structured questionnaire having three questions was prepared. The objective was to find out the awareness of Knorr Soupy Noodles. Our first question ‘Have you tasted Maggi Noodles’ was framed so as to select or target segment which in this exploratory research was assumed as ‘everyone who has tried Maggi Noodles is our target segment’. Discussion: People are asked three questions – Have you tasted Maggi noodles? (If YES then proceed to next, If NO then reject respondent) Have you heard about Knorr Soupy noodles? Have you tasted Knorr Soupy noodles? The purpose of the first question is to eliminate who do not form the part of our market i. e. ho do not consume Maggi noodles. Hence, people who have tasted Maggi noodles qualify for our target segment. The 2nd question aims at finding out the awareness level of Knorr Soupy noodles. And the next question becomes relevant as the next marketing strategy needs to cater those who have tasted Maggi. The combination of 2nd question and 3rd question will tell us the awarene ss translating into sales. During the2nd exploratory phase the retailers of various stores were asked question via conversation. The questions ranged from ‘What do you think about the brand Knorr soupy noodles? , ‘How is its supply? ’, ‘Do customers ask for Knorr Soupy noodles? ’, ‘Do you think it is better than Maggi noodles? ’ The Descriptive research questionnaire was a structured questionnaire having 35 questions. Questions were framed in order to extract their consumption behaviour and preferences of noodles so as to meet the objective of the research. For the Descriptive Research Questionnaire, the questionnaire was divided into three parts as follows: Part 1: Personal Information – To judge the impact of their background on their consumption behaviour. Part 2: Consumption Pattern – to study the knowledge of the brand and to unearth generic consumption patterns. 17 Study on Knorr Soupy Noodles Market in Goa Part 3: To analyse the tastes and preferences based on the wet sampling The reason for this division is to segregate the information gathering and understand the impact of each part on their consumption behaviour. We wanted to study each part as a separate determinant for the consumption of noodles. ANALYTICAL TOOLS Our survey has relied on qualitative data collected in the form of interviews and descriptive questionnaire. SPSS is not being used as the data collected is qualitative and the same could be illustrated effectively via MS office tools like Excel. The questionnaire includes Likert’s scale (1 being least preferred-5 being most preferred) and rank order scale technique for comparative analysis. We have used M. S. Excel for the ease of calculation. There are some over lapping questions and effect of double counting has been taken into account to arrive at a useful and practical conclusion. Pie charts and histograms are integral part of our study and of immense help in drawing inferences. The inferences have been drawn on the basis of gender, age, geographies, and preferences. The trend can be seen from the tables showing numbers and frequency of people. 18 Study on Knorr Soupy Noodles Market in Goa FINDINGS EXPLORATORY (CUSTOMERS): Awareness of consumers towards Knorr Soupy Noodles Our research shows that the targeted people are well aware of the product. Their key target group (below 20yrs) and 20-25yrs have a high awareness rate of 78%. Awareness in older groups drops. The consumption of noodles is more frequent among the teenagers and that qualifies as our target market. Age-wise distribution: The awareness in age group below 20 is 78% (High), in the age group 20-25 is 76%, in the age group 25-30 is 57%, and in the age group 30-35 is 66%. It must be noted that the majority of people surveyed belong to age group below 25, which has high level of awareness. The consumption of noodles is more frequent among the teenagers and that qualifies as our target market. Gender Distribution: Figure 8 illustrates that there is no significant difference in the awareness between Females and Males and hence the marketing effectively targets both the genders. Figure 8 Product Awareness distribution in Females and Males. Purchase conversion rate (The number of people who are aware about Knorr Soupy Noodles and have purchased it is the purchase conversion rate) From the study we can infer that the purchase conversion rate for Knorr Soupy noodles is low and customers who are aware of the product are not convinced to try out the product. 19 Study on Knorr Soupy Noodles Market in Goa Age Wise Distribution: In the age group below 20 the purchase conversion rate is 38%, in the age group 20-25 it is 25%, in the age group25-30 it is 100% (High), in the age group 30-35 it is 50%. As mentioned above that the majority of the people belonged to below 25, where the purchase conversion is 33% (Moderate). The combined study of awareness and purchase conversion will be very useful in ascertaining the effectiveness of promotional activities and saleability of the product. EXPLORATORY FINDINGS (RETAILERS INTERVIEW): This is the part two of our phase 1 research, where in we interviewed 40 retailers about demand and distribution of soupy noodles. This part of research aims at exploring the functioning of the noodles market, competition, price elasticity of demand, and demand affected by availability of the product. As retailers are in a better position to tell us what a customer asks for and how he makes his buying decision. A few statements by some retailers are: â€Å"If the supply of Soupy noodles would have been fine, they would have taken over Maggi† †¦ Owner, Jai Bhavani Sweet Mart, Sanquelim â€Å"Incentives for displays are not given, and hence I don’t push the product to my customers† †¦ Anonymous retailer â€Å"Students see the ad on TV and ask for the product, but there is never proper supply and hence they take some other product† †¦ Owner, Om Prasad Bakery, Bicholim Demand potential of Knorr Soupy noodles The interviews via random conversation with retailers threw light on the high demand for Knorr Soupy noodles during a particular phase when it was marketed via mass media. They also stated that the high demand was met with very poor supply which led to consumers shifting their repurchase decision to substitute brands dude to unavailability. Demand is a function of price, income, price of substitute goods, choice and preference. Different determinants of demand play different role and no determinant can be studied in exclusivity. Demand potential of Soupy noodles is same as it is for Maggi. In the noodles market, Maggi has been a clear leader and best competitor to Maggi is Soupy noodles. There are factors which have an impact on people making choices between these two brands. Soupy noodles are priced higher than Maggi and some of the demand of soupy noodles might get affected by it being a price elastic market. Especially, when a heritage brand like Maggi is available at a lower price. Soupy noodles have an innovative concept of providing two food items at a time which is â€Å"noodles† and â€Å"soup†. The message is being transmitted strongly and customers are aware about it. However; the purchase conversion rate is not so impressive. The biggest reason might be the brand loyalty towards Maggi 20 Study on Knorr Soupy Noodles Market in Goa and greater number of variants of Maggi. Soupy noodles have the potential of acquiring and influencing the brand loyalty but this is marred due to high recall, retention and re purchase intention of Maggi. Distribution of Knorr Soupy noodles HUL is known for its distribution and supply. However; in the case of Knorr soupy noodles, retailers have complaints about erratic distributors who do not supply sufficient stock of soupy noodles hence affect the availability. Like many other cases margins are not the issue of concern. Distributors refused to pay minimal amount for the prime facing location on the shelves and hence lose out on potential customer on account of lack of visibility even when it is available. DESCRIPTIVE FINDINGS (WET SAMPLING): 138 students from Goa Institute of Management were given tasting samples of Knorr Soupy Noodles (Chinese Chow) and were asked to respond within a questionnaire about their knowledge about and experience with the brand. There were 35 questions that had to be answered so as to acquire a deep understanding of the consumer’s perception about the brand. The findings are as below. FACTORS INFLUENCING THE CONSUMPTION OF INSTANT FOOD PRODUCTS The below chart shows a clear distribution of the various attributes that influence the consumption of instant food products. The attribute that influences the consumption the most is TASTE (42%) while PRICE (7%) and ADVERTISING (2%) are the factors that influence the purchase of instant noodles the least (assuming competitive pricing amongst competing brands). EASE OF MAKING (31%) and AVAILABILITY (18%) are factors that also significantly influence purchase decisions. Figure 9 Determinants of choice of noodles EATING PATTERNS OF STUDENTS PURCHASE FREQUENCY OF OUTSIDE FOOD (Non-canteen food) The study shows that students prefer eating outside and this could be due to the induced culture and socialising that lead students to consume non-canteen food. 21 Study on Knorr Soupy Noodles Market in Goa The study shows 80 students (17% + 63%) out of every 100 eat food from outside at least 1-2 times a week. Maximum number of students (63%) eat outside 1-2 times a week while only 6% of the students eat out once in a month. The study throws light on the eating habits of students and concludes that majority of the students eat out at least once in 2 weeks. This segment is thus a very lucrative segment to target for instant food companies. PURCHASE FREQUENCY OF INSTANT NOODLES The study shows that instant noodles forms an important part of students menu especially due to shortage of time and erratic eating habits. Many consumers in colleges lead time-pressured schedules and have less time available for formal meals, as a result of which demand remains high for products which can be eaten at their convenience. The study shows that 48 students out of every 100 consume instant noodles at least 1-2 times a week i. e. that 61% out of the total number of students (80% from previous chart) eating outside (non-canteen food) consume instant noodles at least 1-2 times a week, while 22% of students of the total number of students eating outside consume instant noodles once in 2 weeks. Hence there is a great demand for instant noodles among students and instant food companies should effectively tap this. Gender-wise distribution: From the data we can prove that there is no significant difference (63% and 58%) in consumption habits of instant noodles amongst male and females. 22 Study on Knorr Soupy Noodles Market in Goa Figure 10 Gender Wise Consumption pattern of noodles Geographic distribution The study reveals that there is a significant difference between the consumption patterns of customers based on geographic segmentation. The study states that maximum numbers of consumers who eat noodles on an everyday basis (19%) are from West India (Mumbai, Goa, Rajasthan, and Gujarat). Students from North India and West India have the highest frequency of instant noodles consumption (cumulative 80%). Figure 11 Geographic consumption pattern of noodles across India 23 Study on Knorr Soupy Noodles Market in Goa BRAND PREFERENCES AMONG INSTANT NOODLES The study reveals that the number one brand preference amongst instant noodles is Maggi Noodles. Knorr Soupy Noodles is at the second place with almost similar preference ratings as Sunfeast Yippee. A startling revelation was that Horlicks Foodles (2nd highest market share amongst instant noodles-AC Neilsen) ranks at the bottom. Figure 12 Rank wise Brand Preference of Instant Noodles TASTE SATISFACTION OF KNORR SOUPY NOODLES The study reveals that only 2 people out of every 100 hate soupy noodles. On wet sampling of Knorr Soupy noodles amongst students of GIM, the study revealed that majority of the sampled population(56%) found Knorr soupy noodles PRETTY TASTY while 33% of the population found the taste OK which could lead them to easily shift loyalty to other brands. A shocking revelation was that only 1% of the sampled population was blown away (SIMPLY MIND BLOWING) by the taste and hence this could directly correlate to low brand loyalty which could be the reason why the early adopters consuming the product are high, but followers are not increasing as expected by the company. Consumers are not enthralled yet not dissatisfied about the taste and this can be seen from the charts below. 1% of the consumers that would recommend the product to others would purchase more of Knorr soupy noodles if its taste were to improve, while they would also preferred increase in promotional activity and availability. On comparing taste preferences between Knorr Soupy noodles, Maggi Noodles and Maggi Atta noodles, Knorr Soupy noodles(30%) has similar preferences to Maggi Atta Noodles (31%) which is promoted as a health concept, while Maggi Noodles is the top preference(39%) in terms of Taste. 24 Study on Knorr Soupy Noodles Market in Goa Figure 13 Recommend facto r of Knorr Soupy Noodles Figure 14 Taste Satisfaction of Soupy Noodles Figure 15 Rank of various noodle products on basis of taste REASONS FOR NOT PURCHASING KNORR SOUPY NOODLES The study reveals that bad taste (3%) had the least influence as to why customers were not purchasing Knorr soupy noodles. It need not be said that since Knorr soupy noodles is a new brand, its brand value compared to heritage brand-Maggi would be lower and hence this could be the key 25 Study on Knorr Soupy Noodles Market in Goa reason why customers do not purchase Knorr soupy noodles. On further analyses it was known that How to cite Hul Knorr Soupy Noodles Goa Research, Essays

Key Factor in the Outbreak of a Major Conflict in Korea in June 1950 free essay sample

On the other hand, there are a large number of other factors that were, or could have been, decisive reasons for the outbreak in Korea. The revisionist theory speculates that the key factor in the outbreak of a major conflict was the instability and hostility within Korea. Despite how it is viewed today in comparison to North Korea, South Korea (or the Republic of Korea) was not as ‘democratic’ as it truly claimed when created in 1948. Syngman Rhee’s regime was extremely repressive, and frequently imposed policies that were neither fair nor impartial on citizens; crack downs on communist-inspired rebellions were very fierce. In October 1948, 2000 police mutinied at Yeosu because they sympathized with the rebels, who protested against the government’s unfair land policy (their form of redistributing once Japanese-owned land) and the use of colonial police (police trained by the Japanese). North Korea, on the other hand, gained its independence more peacefully, and projected to outsiders, with the use of propaganda, a sense of unity. We will write a custom essay sample on Key Factor in the Outbreak of a Major Conflict in Korea in June 1950 or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Many South Koreans at the time were drawn towards this image, which only strengthened the collective idea that Korea should be integrated and unified; this encouraged both sides to wish to invade the other. Also, contrary to the traditionalist view that war broke out as a result of Stalin’s eagerness to spread communism, a new theory deduces that though Stalin was the originator in the game, his eagerness was not due to the desire to spread communism, but formed by his hopes of creating another Soviet bloc in East Asia. Many factors during that period could have made him confident of his ability to achieve this aim; on top of gaining China as a new communist ally, the USSR had also managed to detonate its atomic bomb in 1949, four years earlier than the US had predicted it would. Kim’s additional promise of a decisive victory if North Korea were to proceed with an invasion, as well as Mao and Stalin’s assumption that Korea was trivial to the US (judging by its withdrawal of troops in 1949, and Secretary of State Acheson’s exclusion of Korea from the defensive perimeter) could have made Stalin eager for an invasion of the south. Furthermore, a large number speculate that the Korean War in general had neither been the result of mere conflict between Koreans in the north and south, nor the result of actions by one or the other of the superpowers. Many believed that Korea was the medium through which both superpowers decided to go in to combat. The Cold War tensions that had developed between these two countries since 1945 precluded any possibility of their engaging in full frontal attack against each other, as both were in possession of the atomic bomb, and acknowledged that open war would lead to Mutually Assured Destruction. It was believed that the US and the USSR were the actual originators of the Korean conflict, whereas the Koreans and the Chinese were only the facilitators. Many saw the North Korean invasion of South Korea as Stalin’s direct challenge to Truman and the US, and not merely the result of conflicts within Korea, or even a hope to spread communism; his incentive was created in relation to the Cold War. This motivation might have also been a key factor in the outbreak of the conflict. Lastly, one major factor that played a part in the outbreak of a major conflict was the opposition between the individual leaders, Syngman Rhee and Kim Il Sung. Both leaders were exceptionally nationalist; though both wanted to create a united Korea, each wanted this new Korea to be under his rule with himself as the ultimate leader. Syngman Rhee hoped for the unification of Korea under his leadership, because he wanted to create a safeguard against communist China and the Soviet Union, since both countries bordered Korea. But to do this, Rhee needed the economic and military support of the US. Kim, on the other hand, did not want to create a unified Korea dependent on the support of the Soviet Union, but a communist country independent and insulated. Either way, these incentives prompted both leaders to seek their ‘benefactors’ for help. Kim managed to persuade Stalin to aid his invasion of South Korea in June 1950, and Rhee finally got the support of the US to retaliate. Overall, I believe that Communist aggression was definitely a main factor in the outbreak of a conflict, but this Communist aggression on the North Korean side was most likely spurred on by the individual incentives of Kim Il Sung, as well as the support of Stalin and Mao. South Korea also played a part in bringing about this eventual outbreak, impelled by Syngman Rhee and the communist-fearing USA. In conclusion, I believe that Communist aggression was a vital factor, but not necessarily the key factor in the outbreak of a major conflict in Korea in June 1950.

The Auschwitz-Birkenau Concentration Camp in World War II essays

The Auschwitz-Birkenau Concentration Camp in World War II essays THE AUSCHWITZ-BIRKENAU CONCENTRATION CAMP IN WORLD WAR II In the event of war, the result will not be the bolshevisation of the earth, and thus the victory for Jewry, but the annihilation of the Jewish race in Europe." We shall never be rough and heartless when it is not necessary, that is clear. We Germans, who are the only people in the world who have a decent attitude towards animals, will also assume a decent attitude towards these human animals... All over the world, Auschwitz has become a symbol of terror, genocide and the Holocaust. It was established by the Nazis in 1940, in the suburbs of Oswiecim, a Polish city that was annex to the Third Reich by the Nazis. Its name was changed to Auschwitz, which also became the name of Konzentrationslage Auschwitz. The camp was established in mid-1940, more than year before the Germans embarked upon the Endlsung der Judenfrage (Final Solution of the Jewish Question) the plan, systematically carried out, to murder all the Jews living in the countries occupied by the Third Reich. It is known as the largest of the death camps. However, the evil that drove the Gestapo so enthusiastically involved in the genocide of Jews and the relief of the Aryan race and the marks revealing the hatred can easily be seen inside the camp. The location of the camp, practically in the center of German-occupied Europe, and its convenient transportation connections, led the Nazis to expand Auschwitz on an enormous scale. At its peak, the camp was composed of three parts including the Birkenau Camp. All the camps were isolated from the outside world. The pre-evacuated Polish houses within 40 km. square radius of the camps were demolished due to so-called security reasons. This zone was later to be used as a military area. Buildings and complexes were established here to be used as technical support, workshops, storage,...

Quotes from Kenneth Grahames The Wind in the Willows

Quotes from Kenneth Grahame's The Wind in the Willows After retiring early from his career at the Bank of England, Kenneth Grahame spent his days in the early 1900s on the River Thames expanding on and writing out the bedtime stories he used to tell his daughter about a collection of anthropomorphized woodland critters in the highly-quoted collection of short stories that would come to be known as The Wind in the Willows. This collection mixed moralistic stories with mysticism and adventure tales, beautifully depicting the natural world of the region in imaginative prose that has delighted audiences of all ages in its many adaptations since including a play, musical and even animated film. The central characters include Mr. Toad, Mole, Rat, Mr. Badger, Otter and Portley, The Weasels, Pan, The Gaolers Daughter, The Wayfarer, and rabbits, which are described as a mixed lot. Read on to discover some of the best quotes from this delightful childrens tale, perfect for use in any classroom discussion. Setting the Scene of the Thames The Wind in the Willows opens by setting the scene along the riverfront, full of unique animal characters including the mild-mannered homebody named Mole who starts the story by leaving his home only to find himself overwhelmed by the world around him: The Mole had been working very hard all the morning, spring-cleaning his little home. First with brooms, then with dusters; then on ladders and steps and chairs, with a brush and a pail of whitewash; till he had dust in his throat and eyes, and splashes of whitewash all over his black fur, and an aching back and weary arms. Spring was moving in the air above and in the earth below and around him, penetrating even his dark and lowly little house with its spirit of divine discontent and longing. Once out in the world, Mole chuckles to himself about a great truth hes discovered in leaving behind his responsibilities of spring cleaning saying, After all, the best part of a holiday is perhaps not so much to be resting yourself, as to see all the other fellows busy working. Interestingly, the early part of the book feels somewhat autobiographical for Grahame, who described his time after retirement as mostly spent messing about in boats. This sentiment is shared by the first other creature Mole meets when he ventures out of his home and down to the river for the first time, a leisurely water vole named Rat who says to Mole, There is nothing- absolutely nothing- half so much worth doing as simply messing about in boats. Still, theres a hierarchy and a sense of prejudice even in the cute animal world that Grahame constructs, as illustrated in the character of the Mole in that he implicitly does not trust certain creatures:Â   Weasels- and stoats- and foxes- and so on. Theyre all right in a way- Im very good friends with them- pass the time of day when we meet, and all that- but they break out sometimes, theres no denying it, and then- well, you cant really trust them, and thats the fact. Ultimately, Mole decides to pal around with Rat and the two boat down the river together, with Rat teaching Mole the ways of the water, though he warns of going beyond the Wild Wood into the Wide World because thats something that doesnt matter, either to you or me. Ive never been there, and Im never going, nor you either, if youve got any sense at all. Mr. Toad and a Story of Dangerous Obsessions In the next chapter, Mole and Rat dock near the royal Toad Hall to stop in on one of Rats friends, Mr. Toad, who is rich, friendly, happy, but also conceited and easily distracted by the latest fad. His current obsession upon their meeting: driving a horse-drawn carriage: Glorious, stirring sight! The poetry of motion! The real way to travel! The only way to travel! Here today- in next week tomorrow! Villages skipped, towns and cities jumped- always somebody elses horizon! O bliss! O poop-poop! O my! O my! Somehow, Toad manages to convince Rat and Mole to accompany him on a carriage-ride and camping adventure together, against both of their better judgements: Somehow, it soon seemed taken for granted by all three of them that the trip was a settled thing; and the Rat, though still unconvinced in his mind, allowed his good-nature to over-ride his personal objections. Unfortunately, this does not end well as the reckless Toad careens the carriage off the road to avoid a collision with a speeding motorcar driver, breaking the carriage beyond use or repair. Consequently, Toad also loses his obsession with horse-drawn carriages, replaced by the insatiable need to drive a motorcar. Mole and Rat took the opportunity to excuse themselves from Toads company but admitted that it was never a wrong time to call on Toad because early or late, hes always the same fellow; always good-tempered, always glad to see you, always sorry when you go! The Elusive Badger Chapter Three opens in the winter with Mole leaving Rat to set out on his own quest while his friend took a long rest, namely to satiate his long-standing desire to meet the elusive Badger: The Mole had long wanted to make the acquaintance of the Badger. He seemed, by all accounts, to be such an important personage and, though rarely visible, to make his unseen influence felt by everybody about the place. Before he fell asleep, though, Rat had warned Mole that Badger hates Society, and invitations, and dinner, and all that sort of thing, and that Mole would be better off waiting for Badger to visit them instead, but Mole didnt listen and instead set off for the Wild Wood in hopes of finding him home. Unfortunately, while navigating the wilderness, Mole gets lost and begins to panic saying The whole wood seemed running now, running hard, hunting, chasing, closing in round something or- somebody? In panic, he began to run too, aimlessly, he knew not whither. Rat, having woken from his nap to find Mole gone, guesses that his friend had gone to the Wild Wood in search of Badger and sets out to recover his lost companion, and fortunately finds him just before snow begins to fall heavily. The two then stumble through the winter storm wherein they happen upon the Badgers dwelling. Badger, contrary to Rats warning, is incredibly accommodating to his two unexpected guests and opens his spacious, warm home to the pair where they gossip about the goings on in the world and in the Wild Wood: Animals arrived, liked the look of the place, took up their quarters, settled down, spread, and flourished. They didnt bother themselves about the past- they never do; theyre too busy...The Wild Wood is pretty well populated by now; with all the usual lot, good, bad, and indifferent- I name no names. It takes all sorts to make a world. Badger offers another side of Grahames own personality: his concern for the well-being of nature, of the effect mankind has on the natural world. Rats own misconception that the Badger is a mean spirited old codger could be interpreted as Grahames own projection of the criticisms hed received as a slightly cynical employee of the Bank of England who merely realized the temporary nature of human civilization as we know it: I see you dont understand, and I must explain it to you. Well, very long ago, on the spot where the Wild Wood waves now, before ever it had planted itself and grown up to what it now is, there was a city- a city of people, you know. Here, where we are standing, they lived, and walked, and talked, and slept, and carried on their business. Here they stabled their horses and feasted, from here they rode out to fight or drove out to trade. They were a powerful people, and rich, and great builders. They built to last, for they thought their city would last for ever...People come- they stay for a while, they flourish, they build- and they go. It is their way. But we remain. There were badgers here, Ive been told, long before that same city ever came to be. And now there are badgers here again. We are an enduring lot, and we may move out for a time, but we wait, and are patient, and back we come. And so it will ever be. Other Selected Quotes from Chapter 7 The trio also discusses the happenings of Mr. Toad, who has apparently totaled seven cars since the incident with the carriage several months before and was summarily arrested in the middle of the book- for more information, and to learn more about what happens to all the creatures of the Willows, continue reading this selection of quotes from the Chapter 7 of The Wind in the Willows: Perhaps he would never have dared to raise his eyes, but that, though the piping was now hushed, the call and the summons seemed still dominant and imperious. He might not refuse, were Death himself waiting to strike him instantly, once he had looked with mortal eye on things rightly kept hidden. Trembling he obeyed, and raised his humble head; and then, in that utter clearness of the imminent dawn, while Nature, flushed with fullness of incredible colour, seemed to hold her breath for the event, he looked in the very eyes of the Friend and Helper; saw the backward sweep of the curved horns, gleaming in the growing daylight; saw the stern, hooked nose between the kindly eyes that were looking down on them humorously, while the bearded mouth broke into a half-smile at the corners; saw the rippling muscles on the arm that lay across the broad chest, the long supple hand still holding the pan-pipes only just fallen away from the parted lips; saw the splendid curves of the shaggy limbs d isposed in majestic ease on the sward; saw, last of all, nestling between his very hooves, sleeping soundly in entire peace and contentment, the little, round, podgy, childish form of the baby otter. All this he saw, for one moment breathless and intense, vivid on the morning sky; and still, as he looked, he lived; and still, as he lived, he wondered. Sudden and magnificent, the suns broad golden disc showed itself over the horizon facing them; and the first rays, shooting across the level water-meadows, took the animals full in the eyes and dazzled them. When they were able to look once more, the Vision had vanished, and the air was full of the carol of birds that hailed the dawn. As they stared blankly in dumb misery deepening as they slowly realised all they had seen and all they had lost, a capricious little breeze, dancing up from the surface of the water, tossed the aspens, shook the dewy roses and blew lightly and caressingly in their faces; and with its soft touch came instant oblivion. For this is the last best gift that the kindly demi-god is careful to bestow on those to whom he has revealed himself in their helping: the gift of forgetfulness. Lest the awful remembrance should remain and grow, and overshadow mirth and pleasure, and the great haunting memory should spoil all the after-lives of little animals helped out of difficulties, in order that they should be happy and lighthearted as before. Mole stood still a moment, held in thought. As one wakened suddenly from a beautiful dream, who struggles to recall it, and can re-capture nothing but a dim sense of the beauty of it, the beauty! Till that, too, fades away in its turn, and the dreamer bitterly accepts the hard, cold waking and all its penalties; so Mole, after struggling with his memory for a brief space, shook his head sadly and followed the Rat.

Modern and Contemporary Style Essay Example | Topics and Well Written Essays - 500 words

Modern and Contemporary Style - Essay Example This piece of art portrays the film industry icon of French nationality, Sarah Bernhardt as taken by Emile Tourtin in 1877. It can be seen that unbelievable height of imagination and creativity has been use to produce this masterpiece of art. In-depth evaluation of the picture explores the color tone variation that brings out the best of visual impression (Brommer 47). The main object that is Sarah is dressed in cream white dress which stands out as the background color subsides. The gradually faded color towards the background exposes the original and natural appearance of this great actress. Besides, the artist seems to have noted spacing. The main object seems to capture the Centre with equidistance from the corners of the portrait. The blend of textual feeling from the visual perspective and color is observed with the cream white dress at the front and relatively rough background outlook. The shape of the picture is consistent with its size offering the best of its visual view. Contrast in color offers a better pattern and emphasis through smooth transition of the actress dress to the background space. Balance of the picture is evident from the position of the actress body parts that includes one hand on the chin while another rests on the dress. Emile shows significant expertise that characterizes quality display of art. This work displays the historical concepts that characterize art. The sculpture is a reflection of the artist’s impressive presentation skills. In respect of this master piece, the ability of the sculptor to bring out the best of art is open to all. In respect of this piece of art, the sculptor applies the elements clearly to address critical issues that pattern the message being sent by this work. Variation of color tone is offering a clear visual impression of the object with a sharp contrast between font view and the background. While

Personal Career Analysis Research Paper Example | Topics and Well Written Essays - 1000 words

Personal Career Analysis - Research Paper Example Sales people visit different places, identifying opportunities from where they can fulfill people’s needs by offering goods and services at a price. The choice of being a sales person was largely influenced by my personality traits; I am a person who is highly conscientious. Conscientious people are known to possess a strong passion for duty, in this case, they are said to be very responsible as well as reliable (Solis 76). This paper provides an analysis of my career and the things that have influenced my career path. In addition, it also gives an analysis of the sales career and opportunities that one is exposed to be joining this career path. Different careers have different academic and non-academic qualifications, however, having academic qualifications plays an important role in any career; this is because, education provides the medium by which people can communicate and exchange ideas. For a career in sales, the first thing that a person needs to have is the interest and willingness to talk and interact freely with people. People that are extroverts make good sales people; this is because they can interact freely with different people without fear, they are outgoing and willing to try out new challenges and ideas in life (Joyce 67). This is because, careers in sales involve meeting different consumers, one has to have the skill of convincing people; he should not be high-tempered. In addition, sales people are patient; they have to keep doing one thing for a number of times before they can influence buyers to make their decisions to purchase goods and services. Other personality traits that are essential for sales people include being adaptable, here, particular sales people are said to be people who understand the meaning of change effectively. They know how to change and do something else in case they do not meet

Lorraine Hansberrys A Raisin In The Sun - Dignity and the American Dr

Dignity and the American Dream in A Raisin in the Sun   Ã‚  Ã‚   The American Dream, although different for each of us, is what we all aspire to achieve. In Lorraine Hansberry's, play, A Raisin in the Sun, each member of the Younger family desperately hopes for their own opportunity to achieve the American Dream. The American Dream to the Younger family is to own a home, but beyond that, to Walter Younger, it is to be accepted by white society.    In the book entitled " Advertising the American Dream", Roland Marchand refers to the American Dream as the belief that "if you work hard and play by the rules, then you will achieve your goals" (Marchand 1). In the play, Walter Lee Younger does not do either one of these things. Walter doesn't show up for work regularly and he certainly has no intentions of playing by the rules to get a business licenses.    Walter Lee is a man stuck in a dead end job that he sees as demeaning and he becomes desperate to free himself from the bonds of poverty, oppression and racial discrimination. Walter Lee feels that with money he can change the hegemony's view of him as a poor, stupid, black servant. The hegemony's social construction of reality about blacks as being lesser and the hegemony's ethnocentric perception of being superior, is corroborated in an article titled "The Colour Bar of Beauty" from The Peak. Cristina Rodrigues, a member of the black cultural and social activist group Olodum, says " In Brazil, nobody wants to be black because the mass media equates black with poor and stupid" (Aujla 2).    Walter has a loving relationship with his family members, but he also has a relationship that frustrates him. Walter's family frustrations are brought on by society's lack o... ...y." The Peak. 4 May 1998: 1-5. Available: http://www.peak.sfu.ca/the-peak/98-2/issue1/colourbar.html Hansberry, Lorraine.   A Raisin in the Sun.   New York:   Signet, 1988. Johnson, Lyndon B. "The American Promise." Public Papers of the Presidents of the United States: Lyndon Johnson, vol. 1 (1965), 281. 1-9. Available: http://www.civnet.org/resoures/teach/basic/par6/40.htm Marchand, Roland. Advertising the American Dream. Los Angeles, CA. University of California Press, 1985 Margolin, Michael. "Reasons in the Sun." Metro Times. 25 March 1998: 1-3. Available: http://www.metrotimes.com/arts/stories/18/26/RasnInSn.html U.S. Census Bureau. United States Government Bureau of Statistics. Available: http://www.census.gov/prod/3/98pub/p20-509u.pd U.S. Federal Law. Cornell Law Resources. Available: http://law.cornell.edu/supct/html/97-156.ZS.html

The marshall islands

The Marshall Islands are located in the Pacific Ocean, merely North of the equator. They help organize an country referred to as Micronesia. The Marshalls are composed of twenty- nine atolls and five islands ( Niedenthal, 2008 ) . The two chief atolls are Bikini and Enewetak. The most historical atoll is Bikini. The Marshalls were foremost discovered by the Spanish in the 1600 ‘s and subsequently by the Germans. The islands were chiefly used for bring forthing copra oil from coconuts. In the early 1900 ‘s the Nipponese administered to the islands ; this later became a military station in expectancy for WWII. The Japanese set up central offices on the Kwajalein atoll. In February 1944, the U.S. captured Kwajalein atoll and ended the Nipponese clasp on the Marshall Islands. Merely five Nipponese work forces remained on Bikini, and they committed self-destruction to avoid being captured. In December 1945, President Truman issued a directing to prove atomic bombs. Bikini atoll was chosen due to its distant location from regular air and sea paths ( Niedenthal, 2008 ) . In February 1946, Commodore Ben H. Wyatt went to Bikini to inquire the Bikinians if they would be willing to relocate temporarily. Commodore Wyatt explained that the testing would be done, â€Å" for the good of all world and to stop all universe wars. † ( Niedenthal, 2008 ) King Juda spoke for the Bikinians stating, â€Å" We will travel believing that everything is in the custodies of God. † ( Niedenthal, 2008 ) . As the 167 Bikinians prepared to relocate ; every bit many as 42,000 U.S. military and civilian forces moved in. The bequest of Bikini began in March of 1946 ; this is when they were foremost removed from the island in readying for Operation Crossroads. In this readying the Bikinians were moved 125 stat mis eastward to Rongerik atoll. Rongerik was uninhabited due to the belief that evil liquors dwelled at that place. The U.S. left the Bikinians with merely several hebdomads worth of nutrient, and after two months they were enduring from famishment. In July King Juda traveled back to Bikini with a U.S. authorities delegate. At this point, the 2nd atomic bomb, codification name Baker, had been detonated and Bikini looked the same. The first bomb was called Able. Both bombs were approximately the size of the bomb dropped on Nagasaki, Japan. The nutrient deficit on Rongerik worsened from December 1946 through January 1947. Then in May 1947, the Binikians saw more desolation. A immense fire damaged a big bulk of the coconut trees. In July a U.S. medical officer visited the island, and by autumn the U.S. research workers decided to travel the Bikinians. This clip the Bikinians would be moved to Ujelang atoll. Before the move to Ujelang, the Bikinians began constructing places and communities. Then by the terminal of 1947 the U.S. selected Enewetak atoll as a 2nd trial site. The people on Enewaetak were moved to Ujelang, and began populating in the places and communities that the Bikinians had built for themselves. In March 1948, the Bikinians were moved to Kwajalein atoll. However, they did non remain on Kwajalein long ; by November 1948 the Bikinians were traveling to Kili Islands. Once once more, their nutrient supply became short and people faced famishment ( Niedenthal, 2008 ) . In January 1954, the U.S. military went to Rongerik to put up a conditions station to supervise conditions in readying for Operation Castle. The conditions conditions were monitored multiple times a twenty-four hours as the trial day of the month for the Bravo shooting got closer. The midnight briefing indicated that the air currents were headed for Rongelap and to the E of at that place. It was recognized that both Bikini and Eneman islands would likely be contaminated ( Niedenthal, 2008 ) . March 1, 1954, Bravo was detonated off the northwesterly corner of Bikini. The work forces on U.S. military ships stationed 40 stat mis south and east of Bikini were ordered to travel below deck and seal all Windowss and doors due to the degrees of radiation. Bravo was a 1000 times more powerful than Fat Man and Little Boy used on Japan. The white ash, autumn out, fell every bit far as 125 stat mis to the E of Bikini atoll, which is Rongelap Atoll. The â€Å" success † of the blast was far greater than expected. Many people had been exposed to this big sum of radiation, and none of them had received any account from the U.S. authorities. In late March the off- bound zones were expanded to include Rongeik, Utirik, Ujelang, and Likiep. No 1 had been evacuated from these islands prior to the blast. In the spring of 1954, Bikar, Ailinginae, Rongelap, and Rogerik were all contaminated by the Yankee and Union bombs ( Niedenthal, 2008 ) . In January 1955, on the island of Kili, it was going more and more hard to acquire the nutrient to the Bikinians. The U.S. so gave the Bikinians a orbiter community on Jaluit Atoll. During this clip the Bikinians signed over full usage rights to Bikini Atoll. In late 1957 Typhoon Lola hit Kili, droping the Bikinians supply ship. Then in 1958, Typhoon Ophelia hit Jaluit. The Bikinians were forced to travel back to Kili, and conflict unequal nutrient supply throughout 1960 ( Niedenthal, 2008 ) . The followers is a list of important day of the months and events for the Marshall Islanders:June 1968: President Lyndon B. Johnson promised the 540 Bikinians they could return to Bikini.August 1969: An eight twelvemonth program was prepared for relocation of Bikini Atoll.Late 1969: The first clean up stage was complete1971: The relocation program came to a arrest.1972: Coconut trees were planted and people moved back to Bikini.June 1975: Bikini is said to be hotter and excessively contaminated .May 1977: Degree of radioactive Sr 90 exceeded U.S. upper limit allowed bounds. The Bikinians were limited to eating one coconut a twenty-four hours ; due to a buildup of caesium from eating multiple coconuts ( Kristof, 1997 ) .September 1978: Bikini Atoll is evacuated once more.1980- 1987: The Bikinians filed a case, the case was dismissed, and eventually the Bikinians received two trust financess for compensation.1990 ‘s: Bikini starts a touristry plan ( Niedenthal, 2008 ) .1996: Bikini was able to supply a dive plan. Bikini got a new power works and a fresh H2O production unit.2001: Bikini took over direction of the dive plan.2003-2004: All honkytonk installations on Bikini were upgraded.2007: Ascents across the atoll continue.The people of Bikini still remain scattered waiting for the clean up to get down once more. It has non begun once more due to the deficiency of support by the U.S. ( Resettlement Program to Date ) . The dirt on Bikini Atoll is contaminated and there have been several proposals for how to clean the dirt. One suggested method is to evacuate the island and take the dirt to a deepness of 15 inches ; which would more than probably leave the island like a barren of sand. A 2nd suggested method is to non evacuate but to grate the dirt in a hodgepodge manner one country at a clip. A 3rd method is to besides grate the dirt but to travel the contaminated dirt to the Bravo crater. A 4th method is to distribute K fertiliser on the dirt. The braid will prefer the K over the caesium ( The Radiological Cleanup and Future Plans for Bikini Atoll ) . It is unsure if the people of Bikini Atoll will of all time be able to populate at that place once more. If they had the proper support, they would be able to properly clean the dirt and finally travel back to Bikini Atoll. Bikini Atoll is presently unfastened to tourers. The atoll ‘s H2O is clean and unfastened to frogmans. While plunging, tourers can see a assortment of ships, the universe ‘s lone aircraft bearer, and pigboats ( Bikini radiological ) . Hopefully sometime in the new hereafter the Bikinians will have the support they need in order to complete the relocation of Bikini Atoll ; and will be able to travel back to their island and restart their diet of coconuts!Plants CitedKristof, N. D. ( 1997, March 5 ) . An Atomic Age Eden ( but Do n't Eat the Coconuts ) . Retrieved March 3, 2010, from The New York Times: www.nytimes.com/1997/03/05/world/an-atomic-age-eden-but-don-t-eat-the-coconutsNiedenthal, J. ( 2008, March ) . Short History of the People of Bikini Atoll . Retrieved March 3, 2010, from Bikini Atoll: www.bikiniatoll.com/history.htmlResettlement Program to Date. ( n.d. ) . Retrieved March 3, 2010, from Bikini Atoll: www.bikiniatoll.com/resettle.htmlThe Radiological Cleanup and Future Plans for Bikini Atoll. ( n.d. ) . Retrieved March 3, 2010, from Bikini Atoll: www.bikiniatoll.com/radclean.html