How does the mass media reinforce sterotypes?

Stereotyping is a mental activity that is neither natural or necessary; however, due to laziness, upbringing or coincidental experiences (Lester, 1996, p.1), the stereotyping of individuals results in harmful generalisations that ultimately deny an individuals unique contribution to humanity (Lester, 1996, p.1). When the mass media deliver aim in stereotyping, mis steer representations concerning members from diverse cultural groups argon confirmed. In this essay, a broad range of texts will be employ to examine the ways in which the mass media constrain and reinforce brotherly stereotypes around gender, ethnicity and age, as easy as how the media shape ones liking though direct images. It cannot be doubted that the media deep influence peoples attitudes and outlooks. They subscribe a whole variety of tuition which individuals would not other than acquire. Newspapers, books, video recording receiver, radio, films, recorded music and customary magazines (Giddens, 1989, p .79) bring individuals into close clear up with experiences of which we would otherwise gull little awareness (Giddens, 1989, p. 79). There are truly few societies, in current times, even among the more conventional cultures, which remain entirely untouched by the mass media. electronic communication is convenient even to those who are completely illiterate, or in dislocated areas of the world.

According to Juredini and Poole, gender usually refers to the behavioural and attitudinal characteristics as well as roles that are learned and derived from a particular cultural milieu (2000, p.171). An definitive book of facts of gender in formation in a consumer parliamentary sur! gical procedure is television. Despite some notable exceptions, for example Sesame Street, most television shows continue to portray manlikes and fe manfuls in stereotypical gender roles (Sigorelli, 1990, citied in Newman, 2000, p. 136). In a recent study of television programs, male characters are more likely than female characters to occupy leading roles and achieve them, as well as being pictured as inquisitive. In... If you want to get a full essay, social club it on our website: BestEssayCheap.com

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