Odwalla, Inc. (A)

Topic: Crisis Communication Risk & Uncertainty geeksetters case: Odw each(prenominal)a, Inc. (A) in ORourke, Management Communication (online and in courtesy pack) narration: Argenti and Forman, Managing Communications in a Crisis: Expect the Unexpected, The position of unified Communication (online and in courtesy pack) Assignment: 1. Do you cogitate the situation at Odw eacha to be a crisis? What variety would it let if you did or didnt? Yes. Addressing issues in times of crisis shows collective righteousness and accountability with all stakeholders. The lack of those, therefore whitethorn be, most(prenominal) probably will be, detriment to the communitys future. E. Coli is considered pabulum poisoning. When it is in the intestine it produces toxins that attack the lining of your gut. Its symptoms consist of: type AB pain and cramps, diarrhea, fever, and bloody stools. E. Coli can also create embrace and kidney failure that is wh y this form of E. Coli is deadly to bantam children, the cured and those with weak immune systems. As the E. coli ran its course, there were nigh 60 illnesses and one death, a child, through the Western join States and Canada. The FDA assemble a link between the Odwalla apple juice and the heartbreaking bacteria.

Throughout this whole ordeal, Odwallas CEO, Stephen Williamson began ordering a reject on all apple and carrot establish juices. This cover almost 4,600 retail locations in 7 unlike states crossways the country. Internal damage control teams were created and activated. This recall cost Odwalla goal to 6.5 million dollars, but was completed in cardinal days.The be! au monde expressed sympathy for all those affected and promised they would render all the medical bills for anyone who was sick as long as they could fold it was from the companys juice. The actions that were taken by Odwalla were simple, they explained and re-explained that the company was doing all it could and would not rest until this issue was resolved. The biggest reason that Odwalla was...If you pauperization to get out a full essay, order it on our website: BestEssayCheap.com

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